Targeted Market Niche Brand Viva Media specializes in digital content and marketing services for local governments, healthcare organizations, franchises, and corporate clients, indicating opportunities to tailor solutions for public sector, healthcare, and franchise industries.
Growth Potential With a revenue range of 1 million to 10 million and a small team size, there is significant room for scaling and expanding service offerings to mid-sized clients seeking innovative digital marketing partnerships.
Technological Stack Utilizing popular marketing tools like Facebook Pixel, Google Analytics, and Squarespace suggests openness to adopting new digital solutions, presenting opportunities to introduce advanced analytics, automation, and content management services.
Competitive Positioning As a smaller agency within a competitive landscape featuring firms with larger teams and higher revenues, positioning Brand Viva as a boutique, personalized service provider can appeal to clients seeking tailored attention and specialized expertise.
Leadership & Talent Recent hiring of a senior marketing manager and content strategist indicates focus on strengthening strategic leadership and content capabilities, making it easier to upsell integrated marketing campaigns and strategic consulting services.