Membership Growth Position Brandermill as a family friendly, value driven private club by highlighting the Golf Academy, complimentary lessons, and family access; develop corporate and multi tier membership packages; create targeted outreach to Richmond area businesses and high net worth professionals; propose trial memberships and referral incentives to accelerate growth.

Digital Experience Leverage the current tech stack to enhance member acquisition and engagement through a modern online booking flow, member portal and mobile app; integrate customer relationship management and marketing automation to promote lessons, events, dining and sister course offerings; optimize local search and listings to capture regional golfers.

Events and Hospitality Monetize the clubs event capabilities by offering turnkey golf tournaments, corporate retreats, weddings and private dining; bundle golf, lessons, catering and pool access into curated packages; partner with local vendors and suppliers to scale event offerings and raise average spend.

Regional Collaboration Capitalize on the sister course relationship with Birkdale to create joint promotions, bundled memberships or reciprocal guest access; run cross marketing campaigns in the Richmond metro area and share talent and resources to lower operating costs.

Operational Efficiency Improve guest flow and staff productivity by modernizing tee time management, dining point of sale and scheduling with analytics; strengthen cybersecurity and data protection while maintaining seamless member experiences.