Brand customization demand Position Brand in Color as a specialist in branded and customized packaging that helps small to mid-sized businesses differentiate their products through vibrant, on-brand mailers and boxes, tapping into growing demand for strong unboxing experiences.

Small business focus Highlight their lean team and Massachusetts base to target regional SMEs seeking personalized printing and packaging solutions with fast turnaround, potentially offering white-label or co-branding options to scale.

Rapid fulfillment Leverage the three-day production promise to upsell inventory management, reorder automation, and faster rebrand cycles for seasonal campaigns, launches, or holiday shipping bursts.

Digital sales channels Emphasize existing tech stack including Shopify and WooCommerce to propose integrated B2B storefront enhancements, optimized checkout, and bulk-order workflows for larger client accounts.

Revenue growth potential With reported revenue in the mid-range of millions and competitors of various scales, identify strategic partnerships or channel partners (print brokers, marketing agencies) to expand reach and diversify client mix beyond direct-to-consumer.