Regional Dealership Target local businesses and fleet managers in Brattleboro and surrounding VT towns to promote corporate vehicle programs, service plans, and maintenance packages leveraging the dealership’s focus on Chevrolet, GMC, and Buick lines.

Service Upsell Leverage the state-of-the-art service center and extensive parts inventory to upsell preventive maintenance plans, extended service contracts, and aftersales bundles to current customers and nearby vehicle owners.

Financing Advantage Promote zero-stress financing and leasing options to customers, including first-time buyers and credit-challenged segments, by highlighting in-house finance specialists and flexible terms.

Digital Marketingsynergy Collaborate with the dealership to optimize digital touchpoints using their tech stack (Optimizely, The Trade Desk, Mixpanel, Amazon ads) for targeted campaigns, retargeting, and lead nurturing in the local market.

Brand Loyalty Develop loyalty initiatives around vehicle servicing, parts sourcing, and trade-in/upgrades to convert one-time buyers into repeat customers and generate referral opportunities in the Brattleboro area.