Customer focus Target expansions around full-service dealership offerings for Chevrolet, GMC, and Buick with emphasis on stress-free financing and long-term maintenance plans to attract repeat customers in Brattleboro and surrounding Vermont communities.

Service & Parts Leverage the in-house service center and expansive certified parts store to upsell maintenance packages, certified repairs, and extended service contracts to new and existing owners, boosting after-sales revenue.

Financing Opportunity Promote zero-stress financing and leasing options to potential buyers, including multilingual or diverse credit accommodations if applicable, to capture a broader segment of buyers in the regional market.

Local Market Capitalize on regional presence with targeted outreach to nearby towns in Vermont and New England, highlighting reliable post-purchase support, warranty coverage, and community-based events to drive showroom visits.

Digital Advantage Enhance digital lead capture from the existing tech stack (web, optimization, analytics) to funnel inquiries into showroom appointments and service bookings, enabling data-driven follow-ups and upsell opportunities.