Expansion Potential Sullivan Tire operates over 100 locations across five states with recent facilities expansions including a new distribution center in Merrimack, NH and a Concord, NH location opened in 2023, indicating ongoing growth momentum and potential for adding aftermarket services, fleet maintenance contracts, and cross-sell of parts and lifts across new and existing sites.

Fleet and Commercial Focus Business divisions include complete automotive repair facilities and commercial truck centers, plus a wholesale division and distribution facilities, suggesting strong opportunities for fleet services, maintenance programs, tire management, and B2B partnerships with local fleets and commercial operators.

Strategic Partnerships Recent partnerships with Goodyear and Continental Tire, along with a collaboration with SOWMA and The Boston Fleet, indicate openness to OEM and supplier programs that can be leveraged for exclusive tire pricing, service packages, and joint marketing to drive higher vehicle maintenance spend.

Employee Ownership 100 percent employee-owned structure supported by robust training and growth programs, with a large share of staff tenure; this can be marketed to mid-market fleets seeking stable, knowledgeable service partners and to recruit capable tire and service technicians who can upsell maintenance services.

Technology and Training Adoption of multiple tech stack tools (iCIMS, Microsoft Power Platform, Microsoft 365, analytics tools) alongside a broad service footprint suggests efficient operations and data-driven sales approaches for account-based outreach, predictive maintenance opportunities, and streamlined quoting for commercial clients.