Strategic merger Bray Leino recently merged with Krow Group, expanding footprint and capabilities under The MISSION Group, which could open cross-sell opportunities across a larger client base and integrated service offerings.

Global agility Launched GlobalAgility to build bespoke international teams around clients, presenting a selling point for multinational accounts seeking flexible, scalable B2B marketing solutions without fixed global agency structures.

B2B excellence Strong position as a top UK B2B agency with a decade in the top five, signaling credibility in technology, manufacturing and professional services sectors ripe for expansion and increased share of wallet.

Leadership depth Appointment of Wayne Deakin as Chief Creative Officer enhances creative leadership and integrated marketing capabilities, enabling higher-level pitches to ambitious brands and larger campaigns.

Digital and tech stack Investments in Google Ads, Microsoft Advertising, Adobe Experience Cloud and analytics tools position Bray Leino to offer data-driven, omnichannel campaigns and deeper measurement for clients investing in performance marketing.