Donor Optimization Capitalize on existing Optimizely and Google Analytics usage to improve donor conversion and campaign personalization. Opportunities include A/B testing for donation flows, targeted messaging for different donor segments, and enhanced event registrations to boost fundraising ROI.

Video Partnerships Leverage past livestream collaboration to offer end-to-end video production, streaming, and multi-platform distribution (Facebook Live, YouTube, website) with accessibility features and performance analytics. Expand usage to patient stories, donor impact videos, and virtual events.

Platform Modernization Drupal-based site presents an opportunity for CMS modernization and stronger donor CRM integration. Propose upgrading to the latest Drupal version, enhancing security and accessibility, and linking with marketing automation to streamline fundraising workflows and donor data segmentation.

CSR Partnerships Position as a premier UK charity for corporate partnerships, enabling cause marketing, employee giving programs, and sponsored awareness campaigns (e.g., Pink Fridays). Offer co-branded fundraising initiatives and content collaborations to expand reach and resources.

Volunteer Engagement With robust local support services, there is potential to scale through digital volunteer management. Propose volunteer CRM, scheduling, training, and online community tools to grow local fundraising capacity and engagement.