Niche Market Focus Brian Lebel’s Old West Show & Auction serves a highly specialized segment of collectors and enthusiasts of Western art, antiques, and artifacts, presenting an opportunity to tailor specialized marketing and premium consignment services to a dedicated customer base.

Event-Driven Engagement With an established annual event attracting over 200 dealers and 350+ auction lots, there is significant potential to offer ancillary services such as event sponsorship, exclusive collector memberships, or premium marketing packages to vendors and attendees.

Strategic Location Shift Relocating the event to Denver since 2009 indicates openness to new markets and regional expansion, facilitating sales outreach to Western-US collectors, regional galleries, and local antique shops for partnerships and collaborative opportunities.

Collector Community Network The year-round dealer application process and high-quality auction consignments suggest a vibrant collector and dealer community that can be targeted for sales of related products, auction financing, or exclusive collector merchandise to enhance engagement.

Comparable Industry Players Similar companies like Heritage Auctions and Bonhams operate on a large scale with diverse revenue streams, indicating an opportunity to develop niche differentiation strategies and high-value marketing campaigns to attract premium consignments and expand customer relationships.