Strong Local Presence Brick City Information Technology has a focused regional service area covering Marion, Alachua, and Lake County, indicating a potential opportunity to expand their client base within these local markets by offering tailored IT solutions and increased community engagement.

Personalized Service Model With a mission emphasizing personal touch and building connections, there is room to promote high-touch managed services and personalized cybersecurity support, appealing to small and medium-sized businesses seeking trustful IT partnerships.

Growth Potential Operating within the SMB sector with revenues between 1 million and 10 million reflects a vibrant market segment. Targeting similar-sized enterprises with advanced cybersecurity and network security offerings could lead to increased sales opportunities.

Tech Stack Usage The company's adoption of current web and database technologies such as WordPress, MySQL, and HTTP/3 suggests they value modern tech. Offering innovative security solutions that align with these technologies can meet their needs for up-to-date cybersecurity measures.

Competitive Positioning Compared to larger industry players like SHI and Sirius Computer Solutions, Brick City IT represents a smaller, community-focused player with personal service characteristics. Positioning security offerings that emphasize customized, attentive support can differentiate your solutions in this market segment.