Insights

Niche Audience Engagement Brick Underground attracts over four million NYC residents and prospective movers annually, offering a highly targeted audience for advertising real estate services, mortgage providers, moving companies, and related financial products. Its focused readership presents an excellent opportunity for brands seeking to reach active and engaged NYC real estate consumers.

Expertise and Recognition With a strong reputation backed by multiple awards from the National Association of Real Estate Editors, Brick Underground positions itself as a trusted source in the NYC real estate market. Partnering with the platform can enhance credibility for brands looking to establish authority in the local real estate or home improvement sectors.

Expanding Content Offerings Recent launches of dedicated sections for boards and newcomers indicate Brick Underground's commitment to diversifying content and addressing specific user needs. This presents opportunities to develop specialized advertising or sponsorships aimed at niche segments like co-op board members or recent city transplants.

Digital Optimization Tools Utilizing advanced ad technologies and a robust tech stack, Brick Underground provides optimized digital experiences that can be leveraged for targeted digital advertising campaigns, lead generation, or content sponsorships to maximize reach and engagement within the NYC real estate ecosystem.

Market Position & Growth Potential With a revenue estimated between $1M and $10M and strategic partnerships, Brick Underground is positioned for growth in a competitive local market. Developing value-added advertising offers or customized content collaborations could enhance revenue streams and deepen market penetration for real estate and related service providers.

Brick Underground Tech Stack

Brick Underground uses 8 technology products and services including ID5, Comscore, Cloudflare Web Optimizations, and more. Explore Brick Underground's tech stack below.

  • ID5
    Advertising
  • Comscore
    Analytics
  • Cloudflare Web Optimizations
    Analytics
  • Varnish
    Caching
  • Aniview Video Ad Player
    Video Players
  • Plyr
    Video Players
  • X-UA-Compatible
    Web Tools And Plugins
  • AddThis
    Widgets

Media & News

Brick Underground's Email Address Formats

Brick Underground uses at least 1 format(s):
Brick Underground Email FormatsExamplePercentage
First@brickunderground.comJohn@brickunderground.com
40%
Last@brickunderground.comDoe@brickunderground.com
13%
First.Last@brickunderground.comJohn.Doe@brickunderground.com
7%
First@brickunderground.comJohn@brickunderground.com
40%

Frequently Asked Questions

Where is Brick Underground's headquarters located?

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Brick Underground's main headquarters is located at 169 Madison Avenue New York, New York 11018 United States. The company has employees across 1 continents, including North America.

What is Brick Underground's phone number?

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You can contact Brick Underground's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Brick Underground's official website and social media links?

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Brick Underground's official website is brickunderground.com and has social profiles on LinkedIn.

What is Brick Underground's SIC code NAICS code?

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Brick Underground's SIC code is 6531 - Real Estate Agents and Managers NAICS code is 531 - Real Estate.

How many employees does Brick Underground have currently?

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As of February 2026, Brick Underground has approximately 8 employees across 1 continents, including North America. Key team members include Founder & Adviser: T. K. R.Contributing Writer: E. B.Managing Editor: J. W. K.. Explore Brick Underground's employee directory with LeadIQ.

What industry does Brick Underground belong to?

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Brick Underground operates in the Real Estate industry.

What technology does Brick Underground use?

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Brick Underground's tech stack includes ID5ComscoreCloudflare Web OptimizationsVarnishAniview Video Ad PlayerPlyrX-UA-CompatibleAddThis.

What is Brick Underground's email format?

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Brick Underground's email format typically follows the pattern of First@brickunderground.com. Find more Brick Underground email formats with LeadIQ.

When was Brick Underground founded?

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Brick Underground was founded in 2009.

Brick Underground

Real EstateNew York, United States2-10 Employees

Brick Underground is an independent digital media website whose mission is to help New York City renters, buyers, sellers, renovators and co-op & condo board members navigate one of the most complex and expensive real estate markets in the world. 

Sign up for our weekly newsletter here: https://www.brickunderground.com/newsletter

More than four million current and future city dwellers visit Brick Underground each year for practical real estate information such as how to move to New York City, find a no-fee rental apartment, compare co-living spaces, negotiate with a landlord, buy a New York City home, or renovate a co-op, condo, or brownstone, and much more.

Founded in 2009 by journalist Teri Karush Rogers, who previously covered local real estate as a contributor to the The New York Times, Brick Underground has been named the Best Real Estate Website in the U.S. by the National Association of Real Estate Editors three times.

Our editorial team publishes 15 articles and email newsletters each week (including one for NYC real estate agents) and expands the boundaries of service journalism with helpful tools like our gross rent calculator, used by tens of thousands of prospective renters to easily calculate the rent they'll actually pay when an apartment is advertised at the net effective rent.

Section iconCompany Overview

Headquarters
169 Madison Avenue New York, New York 11018 United States
Phone number
SIC Code
6531 - Real Estate Agents and Managers
NAICS Code
531 - Real Estate
Founded
2009
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Brick Underground's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Brick Underground's revenue is estimated to be in the range of $1M$10M

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