Insights

Growing Audience Engagement Brick Underground attracts over four million visitors annually, indicating a highly engaged and targeted audience of New York City renters, buyers, and real estate professionals. This presents a valuable opportunity for advertisers and service providers seeking to reach urban dwellers actively involved in the real estate market.

Strategic Content Expansion Recent launches of sections dedicated to boards and buildings, as well as content tailored for board members, show the company's commitment to expanding specialized resources. This creates potential for tailored advertising, sponsored content, and partnerships focused on property management, legal services, and financial consulting.

Recognition and Credibility Multiple awards including best website honors strengthen Brick Underground’s position as a trusted authority in NYC real estate. Leveraging this reputation can facilitate partnerships with real estate firms, mortgage lenders, and technology providers looking to enhance brand credibility within NYC’s competitive market.

Advanced Technology Use With a sophisticated tech stack that includes tools like Comscore and Cloudflare, Brick Underground is positioned to deliver targeted advertising and premium digital offerings. These capabilities enable precise audience segmentation, valuable for advertisers seeking measurable campaign results.

Potential Partnership Opportunities The company’s recent collaborations with rental platforms like RentHop and expansion into niche content segments suggest openness to strategic partnerships. There are opportunities to develop co-branded initiatives, data-sharing collaborations, or sponsored content that appeals to NYC’s diverse property market segments.

Brick Underground Tech Stack

Brick Underground uses 8 technology products and services including ID5, Comscore, Cloudflare Web Optimizations, and more. Explore Brick Underground's tech stack below.

  • ID5
    Advertising
  • Comscore
    Analytics
  • Cloudflare Web Optimizations
    Analytics
  • Varnish
    Caching
  • Aniview Video Ad Player
    Video Players
  • Plyr
    Video Players
  • X-UA-Compatible
    Web Tools And Plugins
  • AddThis
    Widgets

Media & News

Brick Underground's Email Address Formats

Brick Underground uses at least 1 format(s):
Brick Underground Email FormatsExamplePercentage
First@brickunderground.comJohn@brickunderground.com
40%
Last@brickunderground.comDoe@brickunderground.com
13%
First.Last@brickunderground.comJohn.Doe@brickunderground.com
7%
First@brickunderground.comJohn@brickunderground.com
40%

Frequently Asked Questions

Where is Brick Underground's headquarters located?

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Brick Underground's main headquarters is located at 169 Madison Avenue New York, New York 11018 United States. The company has employees across 1 continents, including North America.

What is Brick Underground's phone number?

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You can contact Brick Underground's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Brick Underground's official website and social media links?

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Brick Underground's official website is brickunderground.com and has social profiles on LinkedIn.

What is Brick Underground's SIC code NAICS code?

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Brick Underground's SIC code is 6531 - Real Estate Agents and Managers NAICS code is 531 - Real Estate.

How many employees does Brick Underground have currently?

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As of March 2026, Brick Underground has approximately 8 employees across 1 continents, including North America. Key team members include Founder & Adviser: T. K. R.Contributing Writer: E. B.Managing Editor: J. W. K.. Explore Brick Underground's employee directory with LeadIQ.

What industry does Brick Underground belong to?

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Brick Underground operates in the Real Estate industry.

What technology does Brick Underground use?

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Brick Underground's tech stack includes ID5ComscoreCloudflare Web OptimizationsVarnishAniview Video Ad PlayerPlyrX-UA-CompatibleAddThis.

What is Brick Underground's email format?

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Brick Underground's email format typically follows the pattern of First@brickunderground.com. Find more Brick Underground email formats with LeadIQ.

When was Brick Underground founded?

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Brick Underground was founded in 2009.

Brick Underground

Real EstateNew York, United States2-10 Employees

Brick Underground is an independent digital media website whose mission is to help New York City renters, buyers, sellers, renovators and co-op & condo board members navigate one of the most complex and expensive real estate markets in the world. 

Sign up for our weekly newsletter here: https://www.brickunderground.com/newsletter

More than four million current and future city dwellers visit Brick Underground each year for practical real estate information such as how to move to New York City, find a no-fee rental apartment, compare co-living spaces, negotiate with a landlord, buy a New York City home, or renovate a co-op, condo, or brownstone, and much more.

Founded in 2009 by journalist Teri Karush Rogers, who previously covered local real estate as a contributor to the The New York Times, Brick Underground has been named the Best Real Estate Website in the U.S. by the National Association of Real Estate Editors three times.

Our editorial team publishes 15 articles and email newsletters each week (including one for NYC real estate agents) and expands the boundaries of service journalism with helpful tools like our gross rent calculator, used by tens of thousands of prospective renters to easily calculate the rent they'll actually pay when an apartment is advertised at the net effective rent.

Section iconCompany Overview

Headquarters
169 Madison Avenue New York, New York 11018 United States
Phone number
SIC Code
6531 - Real Estate Agents and Managers
NAICS Code
531 - Real Estate
Founded
2009
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Brick Underground's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Brick Underground's revenue is estimated to be in the range of $1M$10M

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