Insights

Dominant Market Presence The Real Deal is the leading real estate news outlet in the US, reaching millions of industry professionals daily across multiple digital platforms, which presents opportunities for targeted advertising, sponsored content, and partnerships with industry-related brands.

Diverse Revenue Streams With an estimated revenue between 100M and 250M and a strong digital footprint, the company is well-positioned for innovative monetization strategies including premium content subscriptions, data products, and branded events tailored to real estate stakeholders.

Industry Engagement The company's active participation in key industry events like NYC Forum and REBNY Gala indicates a high level of industry engagement, creating opportunities for B2B collaborations, sponsored event sponsorships, and co-branded initiatives targeting real estate professionals.

Technological Sophistication Utilizing a robust tech stack including Cloudflare, NoSQL, and Google Tag Manager, The Real Deal demonstrates a strong digital infrastructure, opening avenues for advanced data analytics, targeted advertising solutions, and innovative media technologies to enhance advertising effectiveness.

Potential Risk Factors Recent issues related to legal challenges over antitrust violations and data security concerns may influence buyer and partner confidence, highlighting opportunities to provide compliance solutions, cybersecurity offerings, or reputation management services to support stability and growth.

Similar companies to The Real Deal

The Real Deal Tech Stack

The Real Deal uses 8 technology products and services including 33Across, OpenX, Canva, and more. Explore The Real Deal's tech stack below.

33Across
Advertising
OpenX
Advertising
Canva
Audio, Video, Graphics
Open Graph
Content Management System
NoSQL
Database
Windows Server
Operating Systems
Cloudflare Bot Management
Security
Google Tag Manager
Tag Management

Media & News

The Real Deal's Email Address Formats

The Real Deal uses at least 1 format(s):

The Real Deal Email Formats	Example	Percentage
First.Last@therealdeal.com	John.Doe@therealdeal.com	46%
FL@therealdeal.com	JD@therealdeal.com	30%
First@therealdeal.com	John@therealdeal.com	19%
FLast@therealdeal.com	JDoe@therealdeal.com	5%

Frequently Asked Questions

Where is The Real Deal's headquarters located?

The Real Deal's main headquarters is located at 450 West 31st Street, 4th Floor. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is The Real Deal's phone number?

You can contact The Real Deal's main corporate office by phone at

+1-212-260-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Real Deal's official website and social media links?

The Real Deal's official website is therealdeal.com and has social profiles on LinkedIn.

How much revenue does The Real Deal generate?

As of December 2025, The Real Deal's annual revenue is estimated to be $630K.

What is The Real Deal's NAICS code?

The Real Deal's NAICS code is 511199 - All Other Publishers.

How many employees does The Real Deal have currently?

As of December 2025, The Real Deal has approximately 628 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Commercial Officer: S. R.Chief Sales Officer: R. F.Chief Commercial Officer: J. P.. Explore The Real Deal's employee directory with LeadIQ.

What industry does The Real Deal belong to?

The Real Deal operates in the Online Audio and Video Media industry.

What technology does The Real Deal use?

The Real Deal's tech stack includes 33AcrossOpenXCanvaOpen GraphNoSQLWindows ServerCloudflare Bot ManagementGoogle Tag Manager.

What is The Real Deal's email format?

The Real Deal's email format typically follows the pattern of First.Last@therealdeal.com. Find more The Real Deal email formats with LeadIQ.

When was The Real Deal founded?

The Real Deal was founded in 2003.

The Real Deal

Q: What is The Real Deal's official website and social media links?

The Real Deal's official website is therealdeal.com. The Real Deal has social profiles on LinkedIn.

Q: How many employees does The Real Deal have currently?

The Real Deal has approximately 628 employees.

Q: What technology does The Real Deal use?

The Real Deal's tech stack includes Funding Choices, Microsoft Clarity, 33Across, JavaScript, Yoast SEO.

Online Audio and Video MediaNew York, United States501-1000 Employees

Bringing transparency to one of the world's most important and least understood industries. 

The Real Deal is the premier real-estate news outlet in the US, reaching millions of professionals daily through digital, print, social media and events. Readers turn to us for breaking news, market intelligence, custom research, proprietary rankings, deal analysis, profiles, trends and much more. We have received more than 50 awards for editorial excellence over the past 5 years, including the General Excellence award from the Society of Business Writers and Editors.