Insights

Audience Reach Monetization The Real Deal reaches millions of real estate professionals across digital, print, social, and events, presenting a broad advertising and engagement canvas. Leverage this scale to upsell integrated advertising packages, sponsored content, and custom research offerings such as proprietary rankings and market intelligence.

Event Driven Revenue Active event presence including NYC Forum, NAREE conference, and REBNY Gala, plus partnerships like with Property Showcase Group, create recurring sponsorship and experiential opportunities. Propose sponsorships, branded sessions, attendee data partnerships, and lead generation programs aligned with event moves.

Regional Growth Recent Miami reporter hire signals geographic expansion and local market coverage growth. This opens regional advertising and sponsorship opportunities with local developers, brokers, and proptech firms, as well as tailored market intelligence products.

Data Driven Platform A robust tech stack including ELK data analytics, programmatic ad support, and multimedia production capabilities enables data driven advertising formats and premium video content. Offer advertisers analytics dashboards, audience insights, custom research deliverables, and native video sponsorships.

Credibility Advantage Award winning journalism with dozens of editorial excellence awards enhances trust and premium positioning. Use credibility as a rationale for premium sponsorships, co branded awards, and long term partnerships with major brands seeking trusted real estate coverage.

The Real Deal Tech Stack

The Real Deal uses 8 technology products and services including Google Publisher Tag, AnyClip, Adobe Premiere Pro, and more. Explore The Real Deal's tech stack below.

  • Google Publisher Tag
    Advertising
  • AnyClip
    Advertising
  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Elastic stack (ELK)
    Data Management
  • git
    Development
  • LinkedIn
    Online Community Software
  • HSTS
    Security
  • Cypress.io
    Testing And Qa

The Real Deal's Email Address Formats

The Real Deal uses at least 1 format(s):
The Real Deal Email FormatsExamplePercentage
First.Last@therealdeal.comJohn.Doe@therealdeal.com
48%
FL@therealdeal.comJD@therealdeal.com
28%
First@therealdeal.comJohn@therealdeal.com
19%
LF@therealdeal.comDJ@therealdeal.com
5%

Frequently Asked Questions

Where is The Real Deal's headquarters located?

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The Real Deal's main headquarters is located at New York United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is The Real Deal's phone number?

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You can contact The Real Deal's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Real Deal's official website and social media links?

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The Real Deal's official website is therealdeal.com and has social profiles on LinkedIn.

What is The Real Deal's NAICS code?

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The Real Deal's NAICS code is 511199 - All Other Publishers.

How many employees does The Real Deal have currently?

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As of June 2026, The Real Deal has approximately 687 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: E. D.Ceo: P. M.Chief Sales Officer: R. F.. Explore The Real Deal's employee directory with LeadIQ.

What industry does The Real Deal belong to?

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The Real Deal operates in the Online Audio and Video Media industry.

What technology does The Real Deal use?

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The Real Deal's tech stack includes Google Publisher TagAnyClipAdobe Premiere ProElastic stack (ELK)gitLinkedInHSTSCypress.io.

What is The Real Deal's email format?

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The Real Deal's email format typically follows the pattern of First.Last@therealdeal.com. Find more The Real Deal email formats with LeadIQ.

When was The Real Deal founded?

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The Real Deal was founded in 2003.

The Real Deal

Online Audio and Video MediaNew York, United States501-1000 Employees

The Real Deal is a New York-based media company operating in the online audio and video space, focused on real estate news and analysis. It positions itself as a premier U.S. real estate news outlet that reaches millions of professionals daily through digital, print, social media, and events. The company covers breaking news, market intelligence, custom research, proprietary rankings, deal analysis, profiles, and trends in the real estate sector. The Real Deal has earned more than 50 editorial excellence awards over the past five years, including a General Excellence award from the Society of Business Writers and Editors. Headquartered in New York, the organization employs between 501 and 1000 people and maintains an online presence at therealdeal.com.

Section iconCompany Overview

Headquarters
New York United States
Phone number
NAICS Code
511199 - All Other Publishers
Founded
2003
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    The Real Deal's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    The Real Deal's revenue is estimated to be in the range of $500M$1B

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