Insights

Industry Authority The Real Deal holds a strong position as the leading real estate news outlet in the US, reaching millions of industry professionals daily through multiple digital channels and events, indicating a broad and engaged audience base for targeted marketing or sponsored content.

Expanding Leadership Recent high-profile hires, such as Ellen Cranley as deputy managing editor, demonstrate ongoing organizational growth and commitment to editorial excellence, offering opportunities for premium advertising, custom research collaborations, or sponsored content partnerships.

Event Engagement Active participation in industry events like NYC Forum and REBNY Gala showcases The Real Deal’s influence in key real estate circles, providing avenues for sponsorship, branded event partnerships, or exclusive content collaborations with industry leaders.

Technology & Data The use of advanced tech tools and analytics, along with recent coverage of legal issues, suggests opportunities to offer tailored advertising solutions, analytics services, or targeted content related to legal, compliance, or market intelligence sectors.

Financial Opportunity With substantial revenue between $100 million and $250 million, The Real Deal represents a significant platform for high-impact advertising campaigns, sponsorships, or strategic partnerships aimed at real estate professionals and related service providers.

Similar companies to The Real Deal

The Real Deal Tech Stack

The Real Deal uses 8 technology products and services including 33Across, OpenX, Canva, and more. Explore The Real Deal's tech stack below.

33Across
Advertising
OpenX
Advertising
Canva
Audio, Video, Graphics
Open Graph
Content Management System
NoSQL
Database
Windows Server
Operating Systems
Cloudflare Bot Management
Security
Google Tag Manager
Tag Management

Media & News

The Real Deal's Email Address Formats

The Real Deal uses at least 1 format(s):

The Real Deal Email Formats	Example	Percentage
First.Last@therealdeal.com	John.Doe@therealdeal.com	46%
FL@therealdeal.com	JD@therealdeal.com	29%
First@therealdeal.com	John@therealdeal.com	20%
FLast@therealdeal.com	JDoe@therealdeal.com	5%

Frequently Asked Questions

Where is The Real Deal's headquarters located?

The Real Deal's main headquarters is located at 450 West 31st Street, 4th Fl NY, NY 10001, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is The Real Deal's phone number?

You can contact The Real Deal's main corporate office by phone at

+1-212-260-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Real Deal's official website and social media links?

The Real Deal's official website is therealdeal.com and has social profiles on LinkedIn.

How much revenue does The Real Deal generate?

As of October 2025, The Real Deal's annual revenue is estimated to be $630K.

What is The Real Deal's NAICS code?

The Real Deal's NAICS code is 511199 - All Other Publishers.

How many employees does The Real Deal have currently?

As of October 2025, The Real Deal has approximately 623 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: F. E. S.Chief Commercial Officer: S. R.Chief Sales Officer: R. F.. Explore The Real Deal's employee directory with LeadIQ.

What industry does The Real Deal belong to?

The Real Deal operates in the Online Audio and Video Media industry.

What technology does The Real Deal use?

The Real Deal's tech stack includes 33AcrossOpenXCanvaOpen GraphNoSQLWindows ServerCloudflare Bot ManagementGoogle Tag Manager.

What is The Real Deal's email format?

The Real Deal's email format typically follows the pattern of First.Last@therealdeal.com. Find more The Real Deal email formats with LeadIQ.

When was The Real Deal founded?

The Real Deal was founded in 2003.

The Real Deal

Online Audio and Video MediaUnited States501-1000 Employees

Bringing transparency to one of the world's most important and least understood industries. 

The Real Deal is the premier real-estate news outlet in the US, reaching millions of professionals daily through digital, print, social media and events. Readers turn to us for breaking news, market intelligence, custom research, proprietary rankings, deal analysis, profiles, trends and much more. We have received more than 50 awards for editorial excellence over the past 5 years, including the General Excellence award from the Society of Business Writers and Editors.