Location Advantage BRICS is strategically located off the Monon Trail in Indianapolis, a popular spot for locals and tourists, providing a strong footfall for potential sales.
Unique Offering With 36 flavors of ice cream, shakes, malts, hot drinks, and soups, BRICS offers a diverse range of products that can attract a wide customer base and drive sales.
Tech-Savvy Operations Utilizing tech tools such as Google Analytics, Snowplow, and a PWA, BRICS shows a commitment to leveraging technology for enhanced customer engagement and sales optimization.
Community Engagement Being in the Broad Ripple neighborhood, BRICS has the opportunity to engage with the local community, organize events, and partnerships that can boost brand visibility and drive sales.
Partnership Potential Given BRICS' unique offerings and location, exploring partnerships with neighboring businesses, event organizers, or local attractions can lead to cross-promotional opportunities and increased sales.