Location Advantage BRICS is strategically located at 901 E 64th Street Indianapolis, drawing in high foot traffic from the Monon Trail, presenting an excellent opportunity for local sales engagement.
Tech-Savvy Approach Utilizing modern technology such as Snowplow, PWA, and Open Graph among others, BRICS demonstrates a tech-savvy approach that can resonate well with businesses looking for innovative vendors.
Unique Value Proposition With 36 flavors of ice cream, shakes, malts, hot drinks, and soups, BRICS offers a unique and diverse menu that can attract customers seeking variety, making it an appealing choice for partnerships and collaborations.
Community Engagement Being adjacent to the Monon Trail, BRICS is not just a local ice cream station but a part of the community, creating opportunities for local event tie-ins, sponsorships, and community-driven promotions that can boost sales.
Growth Potential Despite similar companies like African Union and CIS, BRICS' smaller employee size and niche focus on ice cream and related products provide potential for agile growth and personalized customer interactions, paving the way for targeted sales strategies.