Location Advantage Strategically located at 901 E 64th Street Indianapolis along the Monon Trail, BRICS offers a prime spot for foot traffic from locals and trail users, presenting a great sales opportunity to capitalize on high visibility and accessibility.

Unique Offering With a focus on providing diverse ice cream flavors, shakes, malts, hot drinks, and soups, BRICS sets itself apart in the market. This unique product mix can attract customers seeking variety, creating a competitive edge that can translate into increased sales.

Integrated Tech Solutions Utilizing tech tools such as Google Analytics, Snowplow, and Square Online Store among others, BRICS can leverage data insights to understand customer behavior, personalize marketing strategies, and streamline online sales processes, enhancing efficiency and boosting revenue potential.

Online Presence With a presence on platforms like Weebly and Facebook, BRICS can expand its reach beyond the physical location, tapping into online markets and engaging with a broader customer base. Strengthening the online store with technologies like PWA can drive e-commerce sales growth.

Competitive Landscape Positioned alongside similar companies like African Union and CIS, BRICS can identify market gaps, differentiate its offerings, and potentially collaborate or compete more effectively to capture market share and drive sales in the competitive restaurant industry.