Strategic partnerships Bekaert’s Bridon-Bekaert Ropes Group is expanding its global footprint through partnerships and reindustrialization projects, signaling opportunities to offer mission-critical rope solutions and aftermarket support to new sites and integrated operations.

Hydrogen & energy The launch of Currento Microporous Layer for industrial-scale hydrogen production indicates potential demand for advanced cords and rope systems in hydrogen and renewable energy applications, as well as related supply chain services.

ESG leadership Bekaert’s ESG-linked financing and recognition for environmental and social performance suggest buyers may prioritize sustainable supply chains and long-term performance contracts, presenting upsell opportunities in high-integrity, compliant rope solutions.

Diverse end markets With core exposure to oil & gas, mining, crane and elevator sectors, there are cross-sell opportunities to expand rope and cord offerings across these vertically adjacent industries and during capital expenditure cycles.

Digital readiness Adoption of enterprise tools (Salesforce, MuleSoft, automation, analytics) indicates a data-driven procurement process; leverage CRM insights to target decision-makers across global sites and tailor value propositions for efficiency and reliability.