Community Partnerships Briggs Auto Group actively engages with local schools and community organizations, presenting partnership opportunities that can be leveraged to co-host events, drive brand awareness, and create vehicle-related sponsorships that reach families and students in NE Kansas.

Campus Engagement There is a clear pattern of school and youth-oriented initiatives (Manhattan High School, Riley Development Academy) that open doors for sponsorships, student discounts, fleet needs for school activities, and test-drive events to generate long-term loyalty among families.

Fleet and Service Upsell With nine showrooms and a reputation for excellent service, Briggs can target local small businesses and organizations for fleet purchases, service contracts, and maintenance plans, expanding recurring revenue beyond individual car sales.

Digital Amplification Existing tech stack includes digital advertising and analytics tools; leverage CDK Global, HubSpot, and Amplitude data to run targeted campaigns for local buyers, used-vehicle remarketing, and service retention programs.

Community Giving Ongoing philanthropic involvement (events, sponsorships, and charitable partnerships) can be reframed into co-branded campaigns offering limited-time promotions, charity-driven sales events, and enhanced local PR to attract socially conscious buyers.