Strategic Partnerships Briggs Healthcare has a history of forming strategic partnerships with key players in the post-acute care market, such as Medtelligent Inc., Pathway Health, CareVoyant Inc., and PointClickCare. Leveraging these strong partnerships could open doors for collaborative sales opportunities and access to new customer segments.
Acquisition Strategy Through strategic acquisitions like Selman-Holman & Associates and SimpleLTC Inc., Briggs Healthcare has expanded its compliance tools and expertise, enhancing its product offerings. Exploring sales synergies with the acquired companies' existing client base could lead to cross-selling opportunities and increased revenue streams.
Diverse Customer Base With over 70 years of experience, Briggs Healthcare serves a wide range of customers, including long-term care facilities, assisted living centers, home care providers, hospitals, and clinics. Tailoring sales strategies to cater to the diverse needs of these customer segments can result in increased market penetration and revenue growth.
Technological Integration Embracing technology solutions like Google Analytics Enhanced eCommerce and partnering with tech providers like Akamai and Google Hosted Libraries, indicates Briggs Healthcare's commitment to innovation. Leveraging these technological advancements in sales and marketing efforts can enhance customer engagement and drive competitive advantage.
Compliance Portfolio Expansion By acquiring companies like SimpleLTC Inc. and expanding its post-acute care compliance portfolio, Briggs Healthcare is well-positioned to meet the evolving regulatory needs of the healthcare industry. Proactively positioning these compliance solutions in sales pitches can differentiate the company and attract compliance-conscious customers.