Integrated pricing Brilliance offers a fourth-generation DPX platform that bundles Pricing, Rates & Product, and Profitability Management, presenting a cross-sell opportunity to banks seeking end-to-end profitability optimization in corporate, commercial, SME, and business banking.

Strategic partnerships Recent integrations with Thought Machine and Vault Core indicate a strong partner-led approach to expand DPX adoption, suggesting sales conversations should target banks exploring core system modernization and calculator workflow improvements.

ESG growth Brilliance has a history of ESG-focused capabilities and partnerships (ESG feature development since 2015, ESG collaborations with Accern), signaling a market-facing emphasis on sustainable banking solutions that can attract ESG-conscious financial institutions.

Cloud and real-time DPX is cloud-native and real-time, enabling banks to monitor pricing, rates, products, and profitability continuously, which can be pitched as a modernization driver for institutions aiming to reduce reliance on spreadsheet-based processes.

Mid-market focus With a revenue range of 10–25 million and a team size of 51–200, Brilliance sits between smaller fintechs and large enterprise vendors, presenting a targeted opportunity to mid-sized banks and financial institutions seeking scalable, cost-efficient profitability management solutions.