Energy-efficient LED lamps Brilliance specializes in manufacturing energy-efficient landscape retrofit LED lamps, offering a compelling solution for businesses looking to reduce energy consumption and operating costs while enhancing their outdoor lighting aesthetics.

Made in America line The introduction of Brilliance Metal Works, a line of high-end landscape lighting fixtures made in America, presents an opportunity to target customers seeking premium, domestically manufactured products, potentially catering to clients with preferences for quality and supporting local industries.

Tech-savvy solutions Utilizing a tech stack that includes jsDelivr, Squarespace, and Cloudflare among others, Brilliance demonstrates a commitment to adopting modern technologies, appealing to tech-savvy customers who value innovation and reliability in their lighting solutions.

Competitive positioning In a landscape with varied competitors, Brilliance stands out with its range of energy-efficient products and American-made fixtures, positioning the company as a unique and competitive option within the market, potentially attracting customers seeking differentiation and quality.

Room for market growth The presence of similarly sized competitors like Illuminate and Lumina, each with varying revenue levels, suggests a market segment open for growth and penetration. This presents an opportunity for Brilliance to capitalize on market gaps and potentially expand its share by reaching underserved customer segments.