Accessibility Expansion BD is actively expanding access to dressage through partnerships and new programs, including collaborations with media and organizations supporting athletes with impairments. This presents opportunities to propose inclusive sponsorships, televised or digital content deals, and accessible competition formats that broaden BD’s reach.

Para and Welfare Growth The launch of the Para Academy and para rider training initiatives indicates a growing focus on para dressage. Sales opportunities exist in adaptive equipment, specialized coaching services, and sponsorships or donations tied to para programs and welfare-driven campaigns.

Media and Partnerships Recent media partnerships with Horse & Country and industry collaborations suggest a readiness to co-create content and sponsorship opportunities. Propose integrated rights deals, branded programming, and data-driven marketing partnerships to maximize audience reach.

Community and Events BD serves riders from grassroots to elite levels with events and a membership framework. There is potential to upsell premium memberships, training packages, and event sponsorships, as well as digital engagement tools for participant onboarding and retention.

Technology Utilization BD leverages Microsoft 365, Azure, analytics tools, and maps in its tech stack. This enables data-driven marketing, CRM enhancements, and targeted campaigns to clubs and riders, offering opportunities to provide enterprise-grade engagement solutions and digital marketplaces for gear, services, and training.