Media Expansion Racing Post operates as a leading multimedia provider in horseracing and sports betting with a growing B2B division. This presents an opportunity to propose cross-channel advertising and data partnerships to reach both consumer audiences and partner brands in gaming and racing.

Data and Insights With trusted data, award-winning journalism, and expert tips, Racing Post has a valuable data and content proposition. Sales opportunities exist for data licensing, analytics dashboards, and customized editorial or tips services for bookmakers, sports brands, and media outlets.

Technology Stack Utilizes a mix of ad tech and analytics tools including Criteo, Datadog, and Adobe Creative Suite. This indicates receptivity to technology-enabled advertising, site monetization, performance marketing, and potential partnerships around data integration, measurement, and creative services.

Awards and Reach Recent recognition within the racing ecosystem and an established audience via mobile app and website. Leverage credibility to position premium sponsorships, exclusive content partnerships, and branded campaigns targeting Racing Post’s engaged bettors and enthusiasts.

Growth and M&A Signals History of acquisitions and leadership hires signals strategic growth and potential for expanded commercial partnerships or co-branded products. Explore opportunities for joint ventures, licensing deals, and integration with broader betting or media brands.