Customer Trust Focus Broadmoor Motor Group emphasizes transparency and honesty, which can be leveraged to upsell or cross-sell premium vehicle warranties, accessories, or maintenance plans to enhance customer loyalty and lifetime value.

Warranty Offering The recent launch of a 30-day warranty, including salvage titles, provides an opportunity to market extended warranties and service packages to build trust and differentiate from competitors.

Local Presence Located in Middleville, Michigan, the company can target local advertising and community engagement initiatives to attract nearby buyers and increase foot traffic and regional brand recognition.

Digital Engagement Utilizing a tech stack that includes Google Maps and YouTube, there is potential to expand digital marketing efforts, such as virtual tours, online reviews, and targeted ads to reach a broader audience.

Growth Potential With a modest revenue range and a small team, there is room to explore partnerships with larger dealerships or online marketplaces to expand inventory, improve financial stability, and increase sales volume.