Strong Market Presence Broadway Automotive has established a long-standing reputation in the Green Bay and Northeastern Wisconsin regions with over a century of community engagement and multiple local awards, indicating high customer loyalty and brand recognition which can be leveraged for targeted marketing and loyalty programs.

Diverse Service Offerings With full lines of vehicles including Chevrolet, Volkswagen, Ford, Hyundai, Buick, GMC, Cadillac, and Genesis, alongside robust service, repair, and parts operations, the company presents opportunities for cross-selling parts, accessories, and extended service plans to its extensive customer base.

Recent Expansion The company's recent facility expansion, including the construction of the largest auto body repair shop in the Midwest, indicates growth and increased capacity, enabling additional service contracts and parts supply, and signaling potential for upselling to high-margin repair services.

Strategic Acquisition The acquisition by Bergstrom Corp suggests the possibility of future consolidation and collaboration opportunities, making it advantageous to tailor solutions that support fleet management, dealership optimization, and integration services for a broader corporate group.

Tech and Innovation Utilizing advanced tech tools like Hotjar, SAP maintenance systems, and MySQL indicates a focus on optimizing operations; offering digital solutions, CRM enhancements, or data analytics tools could align well with their technological priorities and improve operational efficiency.