Niche Market Focus Broadway Costumes specializes in theatrical, scholastic, and event costume rentals, indicating significant opportunities to cross-sell related accessories, makeup, wigs, and facial hair products to clients seeking comprehensive production solutions.

Strong Local Presence Located in Chicago and with a long history since 1886, the company has established a strong regional brand presence that can be leveraged to attract local theaters, schools, and event organizers looking for reliable costume suppliers.

Collaborative Initiatives Partnerships like the recent UBallet collaboration showcase opportunities to engage in joint marketing or co-branded productions, expanding reach and opening doors to new markets such as dance companies and educational institutions.

Digital Engagement Utilizing tools like WooCommerce and Mailchimp suggests scope for enhancing online marketing efforts, including targeted campaigns and online sales funnels, to boost rental orders and product purchases.

Growing Market Segment Operating within a revenue range of up to 10 million with a specialized service offering positions Broadway Costumes favorably against larger competitors, with potential to grow through niche marketing and expanded service offerings focused on theatrical productions and educational markets.