Large inventory leverage Broadway Costumes is the Midwest’s largest source for theatrical show rentals and costume-related products, presenting a strong opportunity to upsell bundled rental packages, makeup and accessory add-ons to customers planning large productions and scholastic theatre.

Event-focused revenue With experience in theatrical show rentals, corporate events and masquerade costumes, there is a clear path to target corporate clients for branded events and seasonal campaigns, offering turnkey solutions including makeup, wigs, props, and look customization.

Seasonal demand The company’s long-standing presence since 1886 and involvement in school theatre implies recurring annual demand around school drama seasons and holiday events, suggesting opportunities for multi-year rental contracts and maintenance of a preferred vendor list.

Digital commerce presence Existing tech stack includes WooCommerce and Mailchimp, indicating readiness for online catalog expansion, targeted email campaigns, and cross-sell opportunities for costume purchases, makeup, and accessories to both B2C and B2B customers.

Strategic partnerships Past collaboration with UBallet and beauty/education partners signals openness to co-marketing and joint productions; approach to expand partnerships with theatre programs, dance troupes, and educational institutions to secure recurring rental business and exclusive access.