Market Expansion Potential Party City is undergoing store closures, presenting an opportunity for market expansion by targeting locations where closures have occurred to fill the gap and capture displaced customers.

Competitive Landscape Shift With the closure of several Party City stores, there is a shift in the competitive landscape, opening possibilities for other party supply retailers to capitalize on the vacuum created and attract new customers.

Customer Retention Strategies Due to Party City's downsizing, implementing customer retention strategies for both existing and potential clients can help solidify market share and prevent churn by offering unique value propositions and tailored experiences.

Targeted Marketing Campaigns Launching targeted marketing campaigns towards areas where Party City has closed stores can be advantageous, aiming to acquire dissatisfied customers and showcase the value proposition of alternative party supply retailers.

Partnership Opportunities Exploring potential partnership opportunities with online party supply platforms to leverage their digital presence and expand reach amidst closures of physical Party City stores can open new sales channels and widen customer base.