Market focus Target senior living operators in the Spokane region and nationally with similar independent living offerings to Broadway Court Estates, highlighting opportunities to upsell services such as meal plans, housekeeping, and transportation to drive revenue per resident.

Growth potential Leverage Broadway Court Estates’ 20-year local presence and family-owned brand to position as a benchmark for expansion or franchising partnerships, and to secure referral partnerships with hospitals, rehab centers, and community organizations serving seniors.

Technology touchpoints Offer digital marketing and CRM services to optimize Google Ads, WordPress/Wix sites, and Google Cloud infrastructure; propose conversion-focused website enhancements and lead nurturing to increase resident inquiries and tour bookings.

Revenue health With revenue in the mid to high eight figures, present premium value-add solutions such as care services optimization, staff training programs, and experience-driven community enrichment packages to enhance occupancy and resident satisfaction.

Talent & ops Propose workforce solutions and partnerships for staffing efficiency, recruitment marketing, and employee engagement programs tailored to small-to-mid sized senior living operators to sustain high service levels and improve retention.