Diversified Electrical Supplies Broken Arrow Electric Supply serves residential, commercial, industrial, and OEM markets, indicating broad cross-sector opportunities for upselling product lines such as automation solutions, explosion proof items, specialty wire and cable, and data communication products.

Automation and Safety With competencies in automation solutions and explosion proof products, there is potential to target customers in manufacturing, warehousing, and facilities that require rugged, compliant electrical systems and safety-enhanced equipment.

International Reach BAES supplies electrical products for international markets, presenting opportunities to partner on export-oriented projects or to source and ship equipment for multinational customers with global procurement needs.

Mid-market Scale Revenue in the 50–100 million range and an employee base under 200 positions BAES as a nimble supplier capable of fast lead times and personalized service, appealing to mid-market contractors and OEMs seeking reliable regional partners.

Tech-enabled Service Adoption of cloud and web technologies (AWS, data tables, jQuery UI, recaptcha) suggests the ability to enhance e-commerce, online catalogs, and self-service ordering for contractors, increasing cross-sell of high-margin electrical and data products.