Growth through acquisitions Brooks has expanded its footprint by acquiring Kildare Providers and integrating into a nine-outlet network across seven counties, signaling opportunities to cross-sell to new customers and consolidate supply relationships in multiple regions.

Public market access With outlets open to the public and direct-to-site delivery, there is potential to upsell DIY customers into bundled, contractor-ready material kits and project packages, increasing average order value.

Leadership continuity A new CEO appointed in 2023 under the Murdock Builders Merchants Group indicates a strategic push for growth and modernization, presenting a window to align product offers with expanding contractor and retailer demand.

Regional expansion The growing network across multiple counties suggests regional sales plays, channel-specific promotions, and local supplier partnerships to capture more project opportunities in construction, joinery, and manufacturing.

Technology enablement Existing tech stack including cloud, web delivery, and analytics tools can support targeted digital campaigns, online ordering enhancements, and customer segmentation to drive higher conversion and repeat purchases.