Recent Expansions Wickes has recently opened new stores in Durham, North Carolina, and Long Eaton, United Kingdom, indicating a push for global expansion. This provides an opportunity for sales representatives to explore and capitalize on growing markets in different regions.
Partnership Opportunities The partnership with RadioWorks Group and engagement with Hits Radio Pride present opportunities for collaborative marketing efforts. Sales development representatives can leverage these partnerships for joint promotions, advertising, and reaching a wider audience.
Acquisition Strategy The acquisition of Gas Fast Ltd showcases Wickes' interest in expanding its service offerings. Sales professionals can explore synergies between the acquired company's solar installations and Wickes' home improvement products to create bundled offerings for customers, enhancing sales opportunities.
Employee Growth With an increase in headcount through new store openings and job creation, there is potential for sales development representatives to target the newly hired employees for B2B sales. These employees may require tools, equipment, or services provided by Wickes.
Technology Integration Wickes utilizes a range of technologies such as Facebook Pixel, Google BigQuery, and PWA. Sales reps can leverage these tech tools for targeted marketing campaigns, customer analytics, and personalized sales strategies to drive revenue growth.
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