Growing International Demand Brouwerij 't IJ is experiencing a strong increase in export demand beyond the Netherlands, indicating an opportunity to expand distribution channels and partner with international distributors or importers seeking authentic Dutch craft beers.

Established Market Presence With a history dating back to 1985 and a well-known product lineup including Zatte, IJwit, and IPA, the company has a loyal customer base that can be leveraged for brand collaborations, limited editions, or premium offerings to boost sales.

Digital Engagement The company's use of advanced digital tools such as Google Analytics and Facebook Pixel suggests a strong online presence, providing opportunities for targeted marketing campaigns, online tastings, and direct-to-consumer sales strategies.

Potential for Product Innovation Given the competitive landscape with similar breweries of varying sizes, Brouwerij 't IJ can capitalize on craft beer trends by developing new styles or organic options, appealing to evolving consumer tastes and health-conscious markets.

Collaborative Opportunities The brewery's established reputation offers potential for strategic collaborations, co-branding with local or international brands, or participation in specialty beer events to increase visibility and drive new customer acquisition.