Acquisition Opportunity The Wild Beer Co recently underwent ownership change with Curious Brewery acquiring the business in December 2023 after administration. This presents an opportunity to reintroduce the brand to the market, explore distribution partnerships, and align product storytelling with Curious Brewery’s distribution network.

Taste & Collaboration Known for unconventional yeast strains, barrel aging, and sour/complex beers, there is potential to position Wild Beer Co as a premium craft partner for on-premise venues and retailers seeking innovative, food-friendly beer pairings and collaborative limited releases.

Food Pairing Focus The brand emphasizes beer designed to complement food, suggesting synergy with chef-driven venues, brewpubs, and restaurant collaborations. Target high-end restaurants, gastro-pubs, and tasting menus to unlock higher-margin酒 pairings and co-branded experiences.

Distribution & Scale With 11-50 employees and a global technology stack, there is room to leverage Curious Brewery’s networks to scale distribution in the UK and beyond. Focus on core SKUs, barrel-aged lines, and seasonal releases to drive consistent volume.

Brand Re-engagement Recent media coverage of the acquisition and prior collaborations (e.g., Funky Dory, Collab Box) indicate a recognizable story and consumer interest. Use narrative marketing and partner promotions to re-engage former customers and attract curious new shoppers through experiential events.