Global Salon Reach Brow Code’s products are already stocked by over 150,000 salons and retailers worldwide, indicating a broad distribution network and potential for upsell opportunities with existing retailers and expansion into new markets.

Celebrity Founder Advantage With Melanie Marris as a high-profile founder and eyebrow styling expert, leverage her brand credibility and social presence to drive influencer collaborations, co-branded campaigns, and premium product bundles that attract professional stylists and consumers.

Mid-Size Scale Opportunity Current employee range and revenue bracket suggest a lean but scalable operation. Target them with channel partnerships, wholesale programs, and mid-tier tier pricing to expand salon clusters and regional distribution.

Ecommerce & Tech Readiness Utilizes established ecommerce and customer support tech (Shopify, Zendesk, PayPal, Cloudflare). This foundation supports streamlined B2B and B2C sales, loyalty programs, and wholesale onboarding for new retailers.

Growth Potential Niches Strong focus on brow styling positions Brow Code to capitalize on professional-grade products for salons, plus consumer DIY trends. Propose bundled starter kits, salon-exclusive colors, and education-driven sales to capture both professional and home-use segments.