Insights

Electric snowmove BRP has launched electric snowmobiles under Ski-Doo and Lynx with a public rollout and awards, signaling growing demand for electrified propulsion. Sales teams can target adventure enthusiasts and government fleets seeking low-emission options, and partner with dealers for demos and test rides.

Global expansion With operations spanning five continents, 130 countries, and new flagship stores such as Paris, BRP presents cross-border upsell opportunities for parts, accessories, and apparel, and potential channel expansion in emerging outdoor recreation markets.

Premium partnerships BRP maintains a diversified brand portfolio (Ski-Doo, Lynx, Sea-Do, Can-Am, Rotax) supported by a dedicated parts and clothing business, creating multiple entry points for cross-sell across parts, gear, and service plans to existing riders.

Design leadership Recognized design and innovation strength (Red Dot Team of the Year 2025, multiple awards) positions BRP as a premium vendor for design-led collaborations, licensing, and co-branded product lines with retailers or motorsport events.

Financial runway Revenue exceeds $10B with expansion activity and selective headcount adjustments indicating market cycles; sales teams should align with BRP’s growth areas (electric propulsion, flagship stores, and North American/European markets) while offering efficiency-focused technology solutions for SAP FICO and data platforms.

Similar companies to BRP

BRP Tech Stack

BRP uses 8 technology products and services including SAP FICO, Microsoft Power Platform, Prometheus, and more. Explore BRP's tech stack below.

Media & News

BRP's Email Address Formats

BRP uses at least 3 email formats:
BRP Email FormatsExamplePercentage
First.Last@brp.comJohn.Doe@brp.com
94%
Last.First@brp.comDoe.John@brp.com
4%
FirstLast@brp.comJohnDoe@brp.com
2%

Frequently Asked Questions

What is BRP's phone number?

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You can contact BRP's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BRP's stock symbol?

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BRP is a publicly traded company; the company's stock symbol is BEPH.

What is BRP's official website and social media links?

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BRP's official website is brp.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does BRP generate?

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As of August 2026, BRP's annual revenue is estimated to be $10B+.

What is BRP's NAICS code?

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BRP's NAICS code is 31-33 - Manufacturing.

How many employees does BRP have currently?

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As of August 2026, BRP has approximately 9.3K employees across 6 continents, including North America, Europe and South America. Key team members include Chief Executive Officer: P. S., Cro Buyer: B. B. and Chief Design Officer: D. L. Explore BRP's employee directory with LeadIQ.

What industry does BRP belong to?

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BRP operates in the Manufacturing industry.

What technology does BRP use?

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BRP's tech stack includes SAP FICO, Microsoft Power Platform, Prometheus, Snowflake, Microsoft SQL Server, Infor, Smartsheet and LabVIEW.

What is BRP's email format?

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BRP's email format typically follows the pattern of First.Last@brp.com. Find more BRP email formats with LeadIQ.

When was BRP founded?

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BRP was founded in 2003.
BRP logo

BRP

ManufacturingQuebec, Canada5001-10000 Employees

BRP is a Canadian manufacturing company that designs and builds powersports products under brands such as Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am vehicles, and Rotax propulsion systems for marine use as well as Rotax engines for karts and recreational aircraft. The company also operates a dedicated parts, accessories, and clothing business to accompany its product lines. Its products are distributed through a global network of dealers and distributors, serving customers in 130 countries. This portfolio targets enthusiasts who participate in winter, water, and off-road activities, providing integrated hardware and related gear.

Headquartered in Valcourt, Quebec, BRP maintains a substantial global footprint with innovation centers, manufacturing facilities, and offices across five continents. The company emphasizes partnerships with dealers and distributors to bring its products to adventurers worldwide and to support after-sales needs. In 2025 BRP opened its first flagship store in Paris, reflecting an expanded retail presence in Europe.

Section iconCompany Overview

Phone number
Website
brp.com
Stock Symbol
BEPH
NAICS Code
31-33 - Manufacturing
Founded
2003
Employees
5001-10000

Section iconFunding & Financials

  • $10B+

    BRP's revenue is estimated to be in the range of $10B+

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