Expansion of Product Line Mercedes-Benz is actively developing new vehicle models, including entry-level models scheduled for 2028, and specialized variants such as the AMG GT 4-Door and the GLC 63 S E PERFORMANCE coupe. This indicates opportunities to provide aftermarket parts, customization options, and related services across a broader spectrum of vehicle types.

Luxury and Sub-Brand Growth The launch of the Mythos Series, positioned above the Maybach ultra-luxury segment, signals a focus on high-end customer experiences and bespoke vehicle offerings. There is potential to target luxury vehicle accessories, premium technology solutions, and exclusive mobility services to cater to this high-net-worth clientele.

Technological Innovation Mercedes-Benz’s use of advanced tech stacks and new features such as magnetic blackout covers for privacy and innovative vehicle designs highlight a demand for cutting-edge technology solutions, smart automotive accessories, and connected services that enhance vehicle personalization and security.

Sustainable and Specialized Projects Participation in events like the Biathlon World Cup with specialized snow operations vehicles and ongoing development of environmentally friendly models suggest opportunities in industrial equipment, event-specific automotive solutions, and eco-conscious vehicle technologies.

Market Positioning and Revenue Focus With a revenue of around $10 billion and ongoing development of new models and sub-brands despite a sizeable global product portfolio, Mercedes-Benz offers prospects for suppliers and partners in supply chain, aftermarket, and digital services aimed at premium segments and expanding customer engagement channels.