BRUCE

Retail Luxury Goods and JewelryNew York, United States11-50 Employees

BRUCE is a retail jewelry brand based in Brooklyn, New York, where designer Laura Powers handcrafts each piece from start to finish. The collection emphasizes a balance of opposites—soft and solid, distinct and subdued, indulgent and restrained—through thoughtful, craft-driven design. The company emphasizes sustainability and transparency, using recycled and fair-mined 14k gold, reclaimed diamonds, and other fair-trade, mine-to-market stones in its creations. Its work targets customers seeking ethically produced luxury jewelry with a nuanced, artisanal aesthetic. BRUCE positions itself within the fine jewelry segment of the luxury goods market, combining bespoke craftsmanship with a strong sourcing ethos. The business operates from Brooklyn and reflects Powers’ background as a self-taught jeweler and goldsmith who previously worked as a bench jeweler and designer, shaping a multidimensional understanding of industry ethics. A recent development note: BRUCE continues to expand its presence as a Brooklyn-based designer-maker with a sustainability-focused approach to materials and production.

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