Sustainable Niche Target retailers and DTC platforms that prioritize clean, reef-safe, mineral sunscreens and eco-friendly packaging. Highlight Brush On Block as chemical-free with recyclable materials and ocean-safe credentials to appeal to eco-conscious shoppers and retailers seeking sustainable beauty lines.

Awards Momentum Leverage recent Allē Awards wins and product launches (Protective Lip Oils, Nude Tint, Coral and Fig) to generate PR, retailer confidence, and shelf credibility. Use award buzz to justify higher-value placements and influencer collaborations.

Product Portfolio Expansion Position opportunities around expanding from mineral sunscreens into complementary sun care and lip care products, including tinted sunscreens and lip oils. Pursue partnerships with retailers seeking assortments that cross-sell sun protection with color and skincare benefits.

Digital Touchpoints Recommend direct-to-consumer and marketplace growth through Amazon Advertising, Privy, and Google Tag Manager data to optimize acquisition and re-engagement. Propose co-op marketing with retailers leveraging their channels and Brush On Block’s eco-claims.

Growth Levers Capitalize on market trends toward mineral/chemical-free sun care and teen/adult wellness: position as safe for people and oceans with small but nimble operations. Propose channel expansion into boutique beauty, specialty retailers, and wellness retailers to accelerate revenue with a lean team.