Strategic Partnership Supergoop's recent partnership with Sephora for The Sunshine Cafe initiative presents a valuable opportunity for cross-promotion and accessing a new customer base through collaborative marketing efforts.
Executive Team Expansion With the appointment of Lisa Sequino, a notable industry figure, as CEO, there is potential for leveraging her expertise and networks to drive business growth and explore new partnerships for Supergoop.
Market Expansion Supergoop's Ounce by Ounce program focusing on providing free sunscreen to schools nationwide not only promotes sun protection awareness but also opens avenues for corporate social responsibility partnerships and engagement with educational institutions.
Acquisition by Blackstone Following Blackstone's acquisition, Supergoop may benefit from enhanced financial backing and strategic guidance, creating opportunities for accelerated growth, market expansion, and potentially investing in innovative product development.
Competitive Positioning As a clean, reef-safe skincare brand with a strong emphasis on personalized solutions, Supergoop can leverage these unique selling points to differentiate itself in the market and attract environmentally conscious consumers seeking effective sun protection products.
Supergoop! uses 8 technology products and services including Optimal Media, TikTok Pixel, WordPress, and more. Explore Supergoop!'s tech stack below.
| Supergoop! Email Formats | Percentage |
| First.Last@supergoop.com | 71% |
| First@supergoop.com | 27% |
| FirstL@supergoop.com | 1% |
| First.Middle@supergoop.com | 1% |
Personal Care Product ManufacturingTexas, United States51-200 Employees
SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2007 to make it fun and easy to wear, every single day. We add sunscreen to your favorite skincare and beauty essentials, and make sure each one is highly personalized to work with your skin and your life. Each formula is clean, reef-safe and feels amazing, so you can live bright and let us take care of the rest.
Company Overview
Media & News
Funding & FinancialsSupergoop!'s revenue is in the range of $10M$50M
Funding & FinancialsSupergoop!'s revenue is in the range of $10M$50M
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