Market focus Target Southwest Michigan institutions and funeral homes with bundled burial product offerings, cemetery partnerships, and on-site memorialization services to expand distribution channels in the region.

Product expansion Leverage a bundled portfolio including burial vaults, cremation urns, keepsakes, and memorialization mementos to upsell premium vault options, anniversary plaques, and customized memorial products.

Service augmentation Offer value-added burial services such as setup, tent and chairs, grave digging, and relocation support as part of a preferred provider program to cemetery operators and funeral homes.

Digital engagement Enhance online discovery and education through improved website presence, capacity to showcase product catalogs, testimonials, and installation case studies to attract funeral homes and cemetery buyers.

Strategic partnerships Develop alliances with larger regional suppliers or manufacturers to scale capabilities, expand product assortment, and gain access to broader distribution networks while maintaining local market focus.