BSN SPORTS Email Format
RetailTexas, United States1001-5000 Employees
BSN SPORTS is a retail-focused company that markets, manufactures, and distributes team sports apparel, equipment, and related gear. It serves schools and athletic programs, focusing on the needs of school administrators, athletic directors, and coaches who guide student-athletes. The business traces its origins to a founder who started by selling tennis nets from the trunk of a car, and it has built a culture around a strong emphasis on service. Based in Farmers Branch, Texas, BSN SPORTS operates as a division of Varsity Brands within the sports retail ecosystem. It employs a substantial workforce and supports its customers through a broad product and service offering. In June 2026, it launched the World's Game Resource Package in partnership with the U.S. Soccer Foundation, illustrating its efforts to provide new resources for athletic programs.