Insights

Strategic Partnerships BSN SPORTS has a growing partner ecosystem with multi-year apparel partnerships and high-profile brand collaborations (Nike, adidas) and recent partnerships with universities and organizations. Leverage co-branded campaigns and bundled ordering for schools, expanding to apparel, footwear, and equipment across districts.

Acquisition Opportunities Recent acquisition of Sports Endeavors and Lax.com signals aggressive expansion and capability growth. This presents cross-sell and upsell opportunities to existing customers in lacrosse and other niche sports, as well as access to a broader product catalog and integrated service offerings.

Expansion Momentum Headcount growth and integration of new assets indicate scalable operations and enhanced service capacity. Position to win larger district-wide or state programs by offering end-to-end solutions, including procurement, customization, and logistics across multiple sports.

National Reach Revenue scale and diversified industries align with large retailers, schools, and clubs. Target school districts and collegiate programs with bundled apparel and equipment packages, plus resource-backed initiatives like the World’s Game Resource Package to drive recurring annual orders.

Technology Enablement Tech stack includes cloud CDN, SharePoint, and collaboration tools, suggesting opportunities to provide streamlined procurement portals, digital catalogs, and automated reordering workflows. Propose integrations and admin-friendly solutions to reduce friction in large-volume orders.

BSN SPORTS Tech Stack

BSN SPORTS uses 8 technology products and services including Cloudflare CDN, Microsoft SharePoint, Microsoft Excel, and more. Explore BSN SPORTS's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Microsoft SharePoint
    Content Management System
  • Microsoft Excel
    Editors
  • Apple iCloud Mail
    Email
  • Midjourney
    Generative Ai
  • UPS
    Logistics
  • Priority Hints
    Performance
  • HSTS
    Security

Media & News

BSN SPORTS's Email Address Formats

BSN SPORTS uses at least 1 format(s):
BSN SPORTS Email FormatsExamplePercentage
FLast@bsnsports.comJDoe@bsnsports.com
95%
First.Last@bsnsports.comJohn.Doe@bsnsports.com
4%
First_Last@bsnsports.comJohn_Doe@bsnsports.com
1%

Frequently Asked Questions

What is BSN SPORTS's phone number?

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You can contact BSN SPORTS's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BSN SPORTS's official website and social media links?

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BSN SPORTS's official website is bsnsports.com and has social profiles on LinkedIn.

What is BSN SPORTS's SIC code NAICS code?

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BSN SPORTS's SIC code is 2599 - Furniture and Fixtures, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does BSN SPORTS have currently?

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As of July 2026, BSN SPORTS has approximately 2.8K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: F. S.Vice President , Tax: A. S.President, Chief Operating Officer And General Counsel: J. B.. Explore BSN SPORTS's employee directory with LeadIQ.

What industry does BSN SPORTS belong to?

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BSN SPORTS operates in the Retail industry.

What technology does BSN SPORTS use?

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BSN SPORTS's tech stack includes Cloudflare CDNMicrosoft SharePointMicrosoft ExcelApple iCloud MailMidjourneyUPSPriority HintsHSTS.

What is BSN SPORTS's email format?

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BSN SPORTS's email format typically follows the pattern of FLast@bsnsports.com. Find more BSN SPORTS email formats with LeadIQ.

When was BSN SPORTS founded?

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BSN SPORTS was founded in 1972.
BSN SPORTS logo

BSN SPORTS

RetailTexas, United States1001-5000 Employees

BSN SPORTS is a retail-focused company that markets, manufactures, and distributes team sports apparel, equipment, and related gear. It serves schools and athletic programs, focusing on the needs of school administrators, athletic directors, and coaches who guide student-athletes. The business traces its origins to a founder who started by selling tennis nets from the trunk of a car, and it has built a culture around a strong emphasis on service. Based in Farmers Branch, Texas, BSN SPORTS operates as a division of Varsity Brands within the sports retail ecosystem. It employs a substantial workforce and supports its customers through a broad product and service offering. In June 2026, it launched the World's Game Resource Package in partnership with the U.S. Soccer Foundation, illustrating its efforts to provide new resources for athletic programs.

Section iconCompany Overview

Phone number
SIC Code
2599 - Furniture and Fixtures, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BSN SPORTS's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BSN SPORTS's revenue is estimated to be in the range of $1B$10B

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