BSR Group logo

BSR Group Employee Directory

Computers and Electronics ManufacturingQueensland, Australia201-500 Employees

BSR Group is an independent buying organization serving Australia’s home appliance, furniture, and bedding retail and commercial sectors. It supports a network of more than 200 stores nationwide through a central national office and a diversified portfolio of brands including Betta Home Living, Designer Appliances, Furniture Zone, Stan Cash, Billy Guyatts, and RT Edwards Commercial. Founded in 1961 and headquartered in Eagle Farm, Queensland, the group highlights its people and culture as foundational to its operations, fostering connections with local communities and supplier partners to underpin customer experiences across touchpoints.

Its primary customers are independent retailers within its target categories, as well as commercial clients, who rely on group procurement, supplier relationships, and centralized support to deliver consistent service. In the Australian retail landscape, BSR Group positions itself as a leading independent buying group with a national footprint and a portfolio spanning multiple retail formats. A notable recent development is the appointment of Troy Hinchco as Chief Retail Officer, effective November 2025.

Find BSR Group employees' phone numbers or email addresses

BSR Group Global Highlights

Location
Employees

Oceania
162

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  • Australia
    161
  • New Zealand
    1

Asia
26

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  • India
    15
  • Israel
    3
  • Turkey
    2
  • Philippines
    1
  • Indonesia
    1
  • Viet Nam
    1
  • Bangladesh
    1
  • Singapore
    1
  • Iran
    1

North America
10

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  • United States Of America
    8
  • Canada
    2

Europe
3

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  • Italy
    2
  • Poland
    1

Africa
1

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  • Senegal
    1

BSR Group's Leadership

  • Ceo at BSR Group
    G. C.
    Ceo
  • Chief Transformation Officer at BSR Group
    A. M.
    Chief Transformation Officer
  • Chief Operating Officer at BSR Group
    T. H.
    Chief Operating Officer
  • Chief Operating Officer at BSR Group
    D. H.
    Chief Operating Officer
  • Chief Merchandise Officer at BSR Group
    A. R.
    Chief Merchandise Officer
  • Chief Growth Officer at BSR Group
    G. C. M.
    Chief Growth Officer
  • Head Of Marketing & Ecommerce at BSR Group
    A. S.
    Head Of Marketing & Ecommerce
  • Head Of Human Resources at BSR Group
    R. F.
    Head Of Human Resources

BSR Group Employee Metrics

100%
50%
0%
2026
2025
  • Administrative
  • Business
  • Sales
  • Supply Chain
  • Business Development
  • Other
  • Retail

Contact profiles from BSR Group

Name
Title
Contact
Location
Last Update
  • Chief Transformation Officer at BSR Group
    A. M.
    Chief Transformation Officer
    Australia, Queensland
    Sep 07, 2026
  • Chief Operating Officer at BSR Group
    T. H.
    Chief Operating Officer
    Australia, Queensland
    Sep 01, 2026
  • Chief Operating Officer at BSR Group
    D. H.
    Chief Operating Officer
    Australia, New South Wales
    Jul 29, 2026
  • Chief Merchandise Officer at BSR Group
    A. R.
    Chief Merchandise Officer
    Australia, Queensland
    Jun 02, 2026
  • Franchise Owner at BSR Group
    G. H.
    Franchise Owner
    Apr 13, 2026
  • Store Owner at BSR Group
    J. B.
    Store Owner
    Australia, New South Wales
    Jun 27, 2026
  • Business Owner at BSR Group
    W. A.
    Business Owner
    Australia, Queensland
    Apr 10, 2026
  • Chief Growth Officer at BSR Group
    G. C. M.
    Chief Growth Officer
    Australia, Queensland
    Aug 03, 2026
  • Ceo at BSR Group
    G. C.
    Ceo
    Australia, Queensland
    Mar 05, 2024
  • Head Of Marketing & Ecommerce at BSR Group
    A. S.
    Head Of Marketing & Ecommerce
    Australia, Queensland
    Jul 29, 2026

Frequently Asked Questions

What is BSR Group known for?

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BSR Group was founded in 1961 and operates in the Computers and Electronics Manufacturing industry. You can contact BSR Group's main corporate office by phone at . Explore BSR Group's company overview page for more information.

What is BSR Group's most common email format?

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BSR Group employees' email format typically follows the pattern of First.Last@betta.com.au. Trying to find reliable and up-to-date employee contact data? Find more BSR Group email formats with LeadIQ.

How many employees does BSR Group have currently?

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BSR Group has approximately 228 employees as of August 2026. These team members are located across 5 continents, including Oceania, Asia and North America.

Who are BSR Group's key employees and leadership?

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As of August 2026, BSR Group's key employees include:

  • Ceo: G. C.
  • Chief Transformation Officer: A. M.
  • Chief Operating Officer: T. H.
  • Chief Operating Officer: D. H.
  • Chief Merchandise Officer: A. R.

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