Insights

Expanding Retail Network With over 200 stores across Australia and a portfolio including well-known brands like Betta Home Living and Designer Appliances, BSR Group presents substantial opportunities for suppliers seeking to strengthen their presence within the home appliance and furniture retail sectors.

Dynamic Leadership The recent appointment of Troy Hinchco as Chief Retail Officer signifies strategic leadership enhancements, opening avenues for tailored retail expansion, innovative marketing initiatives, and strengthened supplier relationships to boost sales channels.

Focused Customer Experience BSR Group emphasizes delivering outstanding customer experiences through a collaborative culture, indicating potential for vendors to collaborate on loyalty programs, product exclusives, and tailored marketing efforts targeting end consumers.

Technology Adoption Utilization of modern web tools and platforms suggests openness to digital solutions; partnerships in e-commerce, online marketing, and inventory management could enhance sales performance and streamline procurement for suppliers.

Market Positioning As Australia's leading independent buying group in its industry with diversified holdings, BSR Group offers a strategic platform for entering or expanding within the Australian home appliance and furniture markets, especially for brands seeking to leverage local community connections.

BSR Group Tech Stack

BSR Group uses 8 technology products and services including WordPress, Open Graph, oEmbed, and more. Explore BSR Group's tech stack below.

  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • oEmbed
    Dev Tools
  • Typed.js
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • HSTS
    Security
  • mOxie
    Web & Portal Technology
  • Nginx
    Web Servers

BSR Group's Email Address Formats

BSR Group uses at least 2 format(s):
BSR Group Email FormatsExamplePercentage
First.Last@betta.com.auJohn.Doe@betta.com.au
91%
FirstL@betta.com.auJohnD@betta.com.au
5%
FLast@betta.com.auJDoe@betta.com.au
4%
First.Last@bsrgroup.com.auJohn.Doe@bsrgroup.com.au
100%

Frequently Asked Questions

What is BSR Group's phone number?

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You can contact BSR Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BSR Group's official website and social media links?

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BSR Group's official website is bsrgroup.com.au and has social profiles on LinkedIn.

What is BSR Group's NAICS code?

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BSR Group's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does BSR Group have currently?

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As of December 2025, BSR Group has approximately 1K employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: G. C.Ceo: G. C.Chief Customer Officer: A. M.. Explore BSR Group's employee directory with LeadIQ.

What industry does BSR Group belong to?

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BSR Group operates in the Computers and Electronics Manufacturing industry.

What technology does BSR Group use?

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BSR Group's tech stack includes WordPressOpen GraphoEmbedTyped.jsOWL CarouselHSTSmOxieNginx.

What is BSR Group's email format?

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BSR Group's email format typically follows the pattern of First.Last@betta.com.au. Find more BSR Group email formats with LeadIQ.

When was BSR Group founded?

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BSR Group was founded in 1961.

BSR Group

Computers and Electronics ManufacturingQueensland, Australia1001-5000 Employees

The BSR Group is Australia's leading independent buying group operating in the home appliance, furniture, and bedding retail and commercial industries.
 
With a history dating back to 1961 and over 200 stores nationwide, the BSR Group has diversified its portfolio to now include iconic retail brands such as Betta Home Living, Designer Appliances, Furniture Zone, Stan Cash, Billy Guyatts, and RT Edwards Commercial. 

We believe that our success is underpinned by our people and culture. Whether it is the connections our members have with their local communities, the deep seeded relationships with our key supplier partners, through to our talented and dedicated team in the national support office, we are driven by a passion to deliver outstanding customer experience across every touchpoint. 

We are always looking for driven individuals who are committed to delivering exceptional results and making a positive impact on the communities we serve, and as a member of the BSR Group team, you will have the opportunity to work with some of the most talented and experienced professionals in the industry. Our collaborative culture and commitment to ongoing learning and development make BSR Group an exciting and rewarding place to work.

Section iconCompany Overview

Phone number
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
1961
Employees
1001-5000

Section iconFunding & Financials

  • $1M$10M

    BSR Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BSR Group's revenue is estimated to be in the range of $1M$10M

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