Insights

Market positioning BSR Group operates as a leading independent buying group in Australia for home appliance, furniture, and bedding retail and commercial sectors, presenting opportunities to cross-sell supplier partnerships, exclusive SKUs, and bundled procurement services to its 200+ stores.

Growth channels With a diversified portfolio of iconic brands and nationwide store footprint, there is potential to offer sales enablement tools, marketing programs, and supplier funding to support store-level initiatives and national campaigns.

Digital readiness The tech stack and online presence suggest opportunities to provide enhanced e-commerce integration, data analytics, and digital marketing solutions that align with multi-brand retail operations and central buying strategies.

Leadership transition Recent leadership changes, including the appointment of a Chief Retail Officer and a departing Chief Merchandise Officer, indicate a potential opening for strategic partnerships, onboarding programs, and executive sponsorship for new product launches or initiatives.

Financial scope Reported revenue in the lower mid-range for a multi-brand distributor implies room for growth-focused partnerships, capital-efficient supplier programs, and scalable services tailored to mid-market retailers seeking supplier consolidation and better terms.

BSR Group Tech Stack

BSR Group uses 8 technology products and services including iCIMS, WordPress, Zendesk, and more. Explore BSR Group's tech stack below.

BSR Group's Email Address Formats

BSR Group uses at least 2 format(s):
BSR Group Email FormatsExamplePercentage
First.Last@betta.com.auJohn.Doe@betta.com.au
91%
FirstL@betta.com.auJohnD@betta.com.au
5%
FLast@betta.com.auJDoe@betta.com.au
4%
First.Last@bsrgroup.com.auJohn.Doe@bsrgroup.com.au
100%

Frequently Asked Questions

What is BSR Group's phone number?

Minus sign iconPlus sign icon
You can contact BSR Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BSR Group's official website and social media links?

Minus sign iconPlus sign icon
BSR Group's official website is bsrgroup.com.au and has social profiles on LinkedIn.

How much revenue does BSR Group generate?

Minus sign iconPlus sign icon
As of July 2026, BSR Group's annual revenue is estimated to be $1M - $10M.

What is BSR Group's NAICS code?

Minus sign iconPlus sign icon
BSR Group's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does BSR Group have currently?

Minus sign iconPlus sign icon
As of July 2026, BSR Group has approximately 228 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Ceo: G. C.Chief Transformation Officer: A. M.Chief Operating Officer: T. H.. Explore BSR Group's employee directory with LeadIQ.

What industry does BSR Group belong to?

Minus sign iconPlus sign icon
BSR Group operates in the Computers and Electronics Manufacturing industry.

What technology does BSR Group use?

Minus sign iconPlus sign icon
BSR Group's tech stack includes iCIMSWordPressZendeskShopifyMicrosoft 365Google CloudWP EnginePiwik PRO Core.

What is BSR Group's email format?

Minus sign iconPlus sign icon
BSR Group's email format typically follows the pattern of First.Last@betta.com.au. Find more BSR Group email formats with LeadIQ.

When was BSR Group founded?

Minus sign iconPlus sign icon
BSR Group was founded in 1961.
BSR Group logo

BSR Group

Computers and Electronics ManufacturingQueensland, Australia201-500 Employees

BSR Group is an independent buying organization serving Australia’s home appliance, furniture, and bedding retail and commercial sectors. It supports a network of more than 200 stores nationwide through a central national office and a diversified portfolio of brands including Betta Home Living, Designer Appliances, Furniture Zone, Stan Cash, Billy Guyatts, and RT Edwards Commercial. Founded in 1961 and headquartered in Eagle Farm, Queensland, the group highlights its people and culture as foundational to its operations, fostering connections with local communities and supplier partners to underpin customer experiences across touchpoints.

Its primary customers are independent retailers within its target categories, as well as commercial clients, who rely on group procurement, supplier relationships, and centralized support to deliver consistent service. In the Australian retail landscape, BSR Group positions itself as a leading independent buying group with a national footprint and a portfolio spanning multiple retail formats. A notable recent development is the appointment of Troy Hinchco as Chief Retail Officer, effective November 2025.

Section iconCompany Overview

Phone number
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
1961
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    BSR Group's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    BSR Group's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.