Insights

Strategic partnerships BSr Group actively partners with major appliance brands (Fisher & Paykel, Haier) and regional retailers, indicating ongoing collaboration opportunities for exclusive promotions, co-branded campaigns, and expanded product assortments in home appliances and furniture.

Expansion momentum With over 200 stores nationwide and a portfolio spanning Betta Home Living, Designer Appliances, and other brands, there is potential to upsell cross-brand bundles, loyalty initiatives, and centralized purchasing to drive higher ticket items.

Tech-enabled selling The use of iCIMS, Shopify, WordPress, Zendesk and data platforms suggests a modern digital backbone; sales teams can leverage this for targeted digital campaigns, smooth lead capture, and personalized omnichannel experiences.

Leadership and talent Recent leadership changes, including the appointment of a Chief Retail Officer and a long-serving CMO transition, signal strategic shifts that can open opportunities for pilots, fresh merchandising concepts, and accelerated time-to-market for new SKUs.

Community & fundraising Partnerships with charitable initiatives like The Kids' Cancer Project create opportunities to align sponsorships, in-store events, and cause-related marketing that can boost foot traffic and co-branded promotions across Betta and associated stores.

Similar companies to BSR Group

BSR Group Tech Stack

BSR Group uses 8 technology products and services including iCIMS, WordPress, Zendesk, and more. Explore BSR Group's tech stack below.

Media & News

BSR Group's Email Address Formats

BSR Group uses at least 4 email formats:
BSR Group Email FormatsExamplePercentage
First.Last@betta.com.auJohn.Doe@betta.com.au
91%
FirstL@betta.com.auJohnD@betta.com.au
5%
FLast@betta.com.auJDoe@betta.com.au
4%
First.Last@bsrgroup.com.auJohn.Doe@bsrgroup.com.au
100%

Frequently Asked Questions

What is BSR Group's phone number?

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You can contact BSR Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BSR Group's official website and social media links?

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BSR Group's official website is bsrgroup.com.au and has social profiles on LinkedIn.

How much revenue does BSR Group generate?

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As of August 2026, BSR Group's annual revenue is estimated to be $1M - $10M.

What is BSR Group's NAICS code?

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BSR Group's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does BSR Group have currently?

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As of August 2026, BSR Group has approximately 228 employees across 5 continents, including Oceania, Asia and North America. Key team members include Ceo: G. C., Chief Transformation Officer: A. M. and Chief Operating Officer: T. H. Explore BSR Group's employee directory with LeadIQ.

What industry does BSR Group belong to?

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BSR Group operates in the Computers and Electronics Manufacturing industry.

What technology does BSR Group use?

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BSR Group's tech stack includes iCIMS, WordPress, Zendesk, Shopify, Microsoft 365, Google Cloud, WP Engine and Piwik PRO Core.

What is BSR Group's email format?

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BSR Group's email format typically follows the pattern of First.Last@betta.com.au. Find more BSR Group email formats with LeadIQ.

When was BSR Group founded?

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BSR Group was founded in 1961.
BSR Group logo

BSR Group

Computers and Electronics ManufacturingQueensland, Australia201-500 Employees

BSR Group is an independent buying organization serving Australia’s home appliance, furniture, and bedding retail and commercial sectors. It supports a network of more than 200 stores nationwide through a central national office and a diversified portfolio of brands including Betta Home Living, Designer Appliances, Furniture Zone, Stan Cash, Billy Guyatts, and RT Edwards Commercial. Founded in 1961 and headquartered in Eagle Farm, Queensland, the group highlights its people and culture as foundational to its operations, fostering connections with local communities and supplier partners to underpin customer experiences across touchpoints.

Its primary customers are independent retailers within its target categories, as well as commercial clients, who rely on group procurement, supplier relationships, and centralized support to deliver consistent service. In the Australian retail landscape, BSR Group positions itself as a leading independent buying group with a national footprint and a portfolio spanning multiple retail formats. A notable recent development is the appointment of Troy Hinchco as Chief Retail Officer, effective November 2025.

Section iconCompany Overview

Phone number
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
1961
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    BSR Group's revenue is estimated to be in the range of $1M - $10M

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