Insights

Market Position BSR Group is a leading independent buying group in Australia spanning home appliances, furniture, and bedding with a diversified portfolio of iconic retail brands and over 200 stores. This suggests cross-sell opportunities across multiple adjacent product categories and brand extensions for retailers within its network.

Network Reach With 200+ stores nationwide and a collaborative culture focused on member connections and supplier partnerships, there is potential to leverage the national support office to introduce new suppliers, exclusive product lines, or early access deals across a large, engaged retailer cohort.

Leadership Changes Recent leadership movements, including the appointment of a Chief Retail Officer in late 2025 and the transition of a long-standing Chief Merchandise Officer, indicate ongoing strategic evolution. This presents opportunities to position solutions that align with refreshed merchandising and category growth initiatives.

Digital & Data The tech stack includes iCIMS, MySQL, Google tools, and analytics-oriented platforms, signaling readiness for data-backed sales motions, CRM-driven outreach, and digital onboarding programs for new supplier partnerships.

Growth Signals Revenue range and publicized expansion through well-known brands (Betta Home Living, Designer Appliances, etc.) point to a growth-focused buyer group open to scalable partnerships, exclusive SKUs, and joint marketing initiatives that can drive incremental store-level sales.

BSR Group Tech Stack

BSR Group uses 8 technology products and services including gstatic.com, RSS, Plupload, and more. Explore BSR Group's tech stack below.

  • gstatic.com
    Content Delivery Network
  • RSS
    Content Management System
  • Plupload
    Data Management
  • Moment.js
    Javascript Libraries
  • Skrollr
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • Google Search Console
    Web Analytics
  • Nginx
    Web Servers

BSR Group's Email Address Formats

BSR Group uses at least 2 format(s):
BSR Group Email FormatsExamplePercentage
First.Last@betta.com.auJohn.Doe@betta.com.au
91%
FirstL@betta.com.auJohnD@betta.com.au
5%
FLast@betta.com.auJDoe@betta.com.au
4%
First.Last@bsrgroup.com.auJohn.Doe@bsrgroup.com.au
100%

Frequently Asked Questions

What is BSR Group's phone number?

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You can contact BSR Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BSR Group's official website and social media links?

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BSR Group's official website is bsrgroup.com.au and has social profiles on LinkedIn.

What is BSR Group's NAICS code?

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BSR Group's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does BSR Group have currently?

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As of July 2026, BSR Group has approximately 228 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Ceo: G. C.Chief Transformation Officer: A. M.Chief Operating Officer: T. H.. Explore BSR Group's employee directory with LeadIQ.

What industry does BSR Group belong to?

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BSR Group operates in the Computers and Electronics Manufacturing industry.

What technology does BSR Group use?

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BSR Group's tech stack includes gstatic.comRSSPluploadMoment.jsSkrollrBootstrapGoogle Search ConsoleNginx.

What is BSR Group's email format?

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BSR Group's email format typically follows the pattern of First.Last@betta.com.au. Find more BSR Group email formats with LeadIQ.

When was BSR Group founded?

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BSR Group was founded in 1961.
BSR Group logo

BSR Group

Computers and Electronics ManufacturingQueensland, Australia201-500 Employees

BSR Group is an independent buying organization serving Australia’s home appliance, furniture, and bedding retail and commercial sectors. It supports a network of more than 200 stores nationwide through a central national office and a diversified portfolio of brands including Betta Home Living, Designer Appliances, Furniture Zone, Stan Cash, Billy Guyatts, and RT Edwards Commercial. Founded in 1961 and headquartered in Eagle Farm, Queensland, the group highlights its people and culture as foundational to its operations, fostering connections with local communities and supplier partners to underpin customer experiences across touchpoints.

Its primary customers are independent retailers within its target categories, as well as commercial clients, who rely on group procurement, supplier relationships, and centralized support to deliver consistent service. In the Australian retail landscape, BSR Group positions itself as a leading independent buying group with a national footprint and a portfolio spanning multiple retail formats. A notable recent development is the appointment of Troy Hinchco as Chief Retail Officer, effective November 2025.

Section iconCompany Overview

Phone number
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
1961
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    BSR Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BSR Group's revenue is estimated to be in the range of $1M$10M

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