Expanding Distributor Network BTI has recently partnered with notable brands such as Öhlins USA, DVO Suspension, Sendhit, Kali Protectives, and Ritchey Design, indicating a strategic growth in its product portfolio through new distributor collaborations that present opportunities for expanding sales channels.

Diversified Product Range With over 23,000 unique components, accessories, and clothing from more than 350 premium brands, BTI offers a broad catalog that can cater to diverse customer needs, making it an ideal distributor for brands seeking extensive market reach.

Customer and Market Focus BTI’s focus on supplying local bike shops and engaging with industry leaders suggests a strong footprint in the cycling retail segment, providing sales opportunities through established industry relationships and targeted B2B channels.

Growth Through Leadership Recent strategic hires like Tony Ballantine as national sales manager highlight BTI’s commitment to strengthening its sales leadership, opening opportunities for targeted outreach to key decision-makers in the cycling distribution sector.

Innovation and Digital Presence BTI’s utilization of advanced tech stacks including SAP and e-commerce functionalities indicates a focus on operational efficiency and digital engagement, which can be leveraged to enhance sales outreach and streamline procurement processes.