Product Innovation Specialized Bicycle Components constantly launches updates and new ranges for road and mountain bike products, such as tires and models with innovative features. Sales representatives can leverage these new releases to target customers looking for the latest technology and enhanced performance in cycling gear.

Strategic Partnerships By partnering with f.a.t. International and BBUC for a limited-edition frame, Specialized Bicycle Components showcases a unique blend of cycling and motorsport cultures. Sales development representatives can explore similar partnerships to expand the company's customer base and reach out to enthusiasts of both industries.

Affordable Options Introducing affordable versions of popular models like the alloy version of Specialized Turbo Vado SL 2 allows for a broader consumer market reach. Sales professionals can target price-conscious customers seeking quality bikes at a more economical price point, driving sales volume for the company.

Recognition and Awards Being recognized as one of the top bikes in the industry, such as the Specialized Chisel Comp in the Gear of the Year Awards, enhances the brand's reputation and credibility. Sales teams can capitalize on such accolades to emphasize the quality and performance of Specialized products to potential customers.

Diverse Product Range With a wide range of products including road and MTB tire ranges, Specialized Bicycle Components offers solutions for various types of cyclists. Sales representatives can tailor their pitches based on the diverse needs of customers, showcasing the company's ability to cater to different cycling preferences.