BUG-A-SALT

Sporting Goods ManufacturingUnited States11-50 Employees

Fire your Fly Swatter!  The BUG-A-SALT insect eradication device was conceived of and invented by Lorenzo Maggiore.  
 
The pump-action salt gun generates a miniaturized shotgun effect through ingenious design. Utilizing ordinary table salt as a lethal, non-toxic projectile, BUG-A-SALT defeats pesky, soft-bodied insects with an accuracy range within 3 feet. The salt stuns and dehydrates the bugs, so they remain whole for easy cleanup.
 
Developing a device that strategically kills disgusting, pesky flies in an easy-to-clean, fun way hasn’t been easy. A brief recap of the BUG-A-SALT product launch and major milestones below:
 
- After working on the BUG-A-SALT for decades, in 2012, Lorenzo is "officially" granted an "Official Patent of Invention"
- May 2012, Lorenzo created a BUG-A-SALT video telling the story of his journey. 
- July 2012, the BUG-A-SALT pre-sale launched on Indiegogo.com crowd-funding site.
- The BUG-A-SALT video debuted on YOUTUBE, quickly went viral and attracted press, bloggers and customers worldwide.
- October 2012, The Wall Street Journal ran a front-page article featuring the BUG-A-SALT and Lorenzo.  
- By the end of 2012, Lorenzo took orders for over 20,000 units and raised over $577,000 via pre-sales.
- 2014, BUG-A-SALT launched its first TV Commercial, and a rapid increase in sales followed.  
- 2015, BUG-A-SALT debuted a new, improved version of the product: BUG-A-SALT 2.0
- 2017, BUG-A-SALT begins to sell a laser sight attachment, the BUG-BEAM.
- 2018, design and function are further refined with the introduction of the 3.0 BLACK FLY EDITION. 
 
Pity the fly!

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