Strategic Partnership Bugatti Rimac is a joint venture combining Rimac Automobili and Bugatti Automobiles, with Rimac Group as majority shareholder. This creates cross-brand collaboration opportunities for shared supply chains, engineering services, and premium technology licensing that sales teams can position to tiered luxury clients and corporate partners.

Limited Production The company is actively pursuing high-end, limited-edition hypercars such as the Tourbillon and a 250-unit V16 hybrid hypercar. This signals a need for premium, high-margin components, customization programs, and exclusive aftersales bundles that fit ultra-wealthy buyers and performance enthusiasts.

Global Footprint Headquartered in Zagreb with a strong base in Molsheim, France, and recent facility expansions in Western Europe, there are cross-border sales and service opportunities, regional partnerships, and localized showroom or atelier experiences that can be offered to European luxury car buyers and collectors.

Technical Partnerships Recent collaborations with Mitsubishi, ProLogium, and Rimac Technology highlight openness to advanced battery, propulsion, and hybrid systems. This creates upsell paths for advanced powertrains, electrified platform integrations, and enterprise-grade software or simulation tools for OEM, fleet, and racing customers.

Digital & Experience A tech stack featuring Power BI, AutoCAD, Salesforce, SAP, and collaboration tools indicates成熟 data-driven sales processes and bespoke build experiences. This enables targeted account-based marketing, configurator-driven sales, and premium customer journeys to attract ultra-high-net-worth buyers and strategic partners.