Luxury Market Growth Ferrari's strong brand reputation in the high-end automotive segment presents opportunities to expand collaborations with premium lifestyle brands and exclusive events targeting affluent consumers worldwide.

Digital Transformation With ongoing investments in digital channels and digital marketing, there is potential to develop customized online experiences and immersive virtual showrooms that enhance customer engagement and streamline sales processes.

Product Transition Strategy Ferrari's current model changeover offers a chance to introduce tailored aftermarket services, accessories, and upgrades to existing customers eager to customize their vehicles, increasing lifetime value.

Expanding Geographic Reach Reassured by 2026 growth targets despite geopolitical uncertainties, Ferrari could explore emerging markets and establish new dealerships or partnerships in high-net-worth regions to boost sales volumes.

Event and Motorsport Synergies Leveraging Ferrari’s dominance in Formula One and motorsport events can be harnessed to create exclusive experiences and targeted marketing campaigns directed at motorsport enthusiasts and high-performance vehicle buyers.