Buick
Motor Vehicle ManufacturingMichigan, United States10001+ Employees
Exceptional by design. Discover all that is new, innovative, and above all exceptional at Buick.
Tech InnovationBuick receives awards for best interiors and UX, showcasing a commitment to cutting-edge technology. Opportunity to leverage tech upgrades as a selling point.
Competitive PositioningIdentified as a competitor of popular models like KIA Telluride, Subaru, and Toyota. Targeting customers looking at these brands can lead to sales.
Market ExpansionGeneral Motors set to acquire Buick, indicating potential growth and access to GM's resources. Opportunity to tap into larger market share post-acquisition.
Premium BrandingBuick focuses on premium positioning without high costs, attracting consumers looking for luxury at accessible prices. Emphasize value proposition in sales pitches.
Cross-Vertical AppealBuick's approach appeals to both luxury and affordability seekers, allowing for sales outreach to various demographics. Tailor messaging to different customer segments.
Buick uses 8 technology products and services including SiteCatalyst, Backbone.js, Slimbox, and more. Explore Buick's tech stack below.
Buick Email Formats | Percentage |
First.Last@buick.com | 60% |
FirstLast@buick.com | 36% |
FirstLas@buick.com | 2% |
FirLast@buick.com | 2% |
Motor Vehicle ManufacturingMichigan, United States10001+ Employees
Exceptional by design. Discover all that is new, innovative, and above all exceptional at Buick.
Buick's revenue is in the range of $1B
Buick's revenue is in the range of $1B