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Retail Luxury Goods and JewelryUnited States201-500 Employees

Bulova is a United States–based retailer and maker of luxury watches and jewelry with roots dating back to 1875, when it opened a shop in Lower Manhattan. The company emphasizes American innovation, offering a mix of timepieces that includes diamond-focused designs, self-winding mechanicals, and signature lines such as Precisionist and Marine Star, all positioned at moderate price points to reach a broad audience. As a mid-sized company, it operates within the retail luxury segment and distributes through its own channels and partners.

Its customer base comprises shoppers seeking premium watches that balance craftsmanship with contemporary styling and reliable performance. In 2026, Bulova expanded the Curve line by introducing a 41mm case model, aligning product development with its ongoing portfolio refresh. Based in the United States, Bulova maintains a long-standing presence in watchmaking and engages with retailers and dealers to extend access to its timepieces.

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