Insights

LimitedEdition Partnerships Bulova frequently collaborates on limited-edition timepieces with notable partners (Shelby American, Navy EOD Foundation, Sail4th 250). This indicates strong opportunities for co-branded or special-release collaborations with luxury lifestyle brands, military/industrial partners, or event organizers to drive buzz and exclusivity.

Heritage-Driven Innovation With a 135-year legacy and a portfolio spanning Precisionist, self-winding mechanicals, and Marine Star, Bulova appeals to both classic and tech-forward consumers. Sales opportunities exist in cross-selling premium mechanical lines to existing luxury jewelry customers and through storytelling that ties innovation to heritage.

Strategic Ownership Bulova has been under Citizen ownership since 2008, signaling stability and access to a broader corporate ecosystem. This can ease large-partner negotiations, enable joint marketing programs, and align supply chain capabilities for scale-driven campaigns.

Digital Engagement Active use of marketing tech stacks (WooCommerce, Klaviyo, Mailchimp, Zendesk) suggests strong direct-to-consumer and email marketing potential. Prospects include tailored digital campaigns, loyalty programs, and retargeting to convert jewelry customers into higher-margin watch purchases.

Global & Cause-Driven Initiatives Recent collaborations tied to national events (Sail4th 250, Navy EOD Foundation) and international parades indicate appetite for event-driven product drops. Sales opportunities exist in sponsorship alignments, limited editions linked to cultural or charitable initiatives, and leveraging these themes for new market entries.

Similar companies to Bulova

Bulova Tech Stack

Bulova uses 8 technology products and services including Microsoft Advertising, Zendesk, WooCommerce, and more. Explore Bulova's tech stack below.

Media & News

Bulova's Email Address Formats

Bulova uses at least 4 email formats:
Bulova Email FormatsExamplePercentage
FLast@bulova.comJDoe@bulova.com
72%
FirLast@bulova.comJohDoe@bulova.com
20%
FirstLast@bulova.comJohnDoe@bulova.com
5%
Last@bulova.comDoe@bulova.com
3%

Frequently Asked Questions

What is Bulova's phone number?

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You can contact Bulova's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bulova's stock symbol?

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Bulova is a publicly traded company; the company's stock symbol is BTGI.

What is Bulova's official website and social media links?

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Bulova's official website is bulova.com and has social profiles on LinkedIn.

How much revenue does Bulova generate?

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As of October 2026, Bulova's annual revenue is estimated to be $100M - $250M.

What is Bulova's SIC code and NAICS code?

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Bulova's SIC code is 5094 - Jewelry, Watches, Precious Stones, and Precious Metals and NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Bulova have currently?

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As of October 2026, Bulova has approximately 247 employees across 4 continents, including North America, Europe and Asia. Key team members include Chief Financial Officer: J. W., Chief Operating Officer: P. S. and Vice President Latam And Travel Retail: A. R. Explore Bulova's employee directory with LeadIQ.

What industry does Bulova belong to?

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Bulova operates in the Retail Luxury Goods and Jewelry industry.

What technology does Bulova use?

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Bulova's tech stack includes Microsoft Advertising, Zendesk, WooCommerce, Mailchimp, Mimecast Secure Email Gateway, Klaviyo, Agentforce and Piwik.

What is Bulova's email format?

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Bulova's email format typically follows the pattern of FLast@bulova.com. Find more Bulova email formats with LeadIQ.

When was Bulova founded?

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Bulova was founded in 1875.
Bulova logo

Bulova

Retail Luxury Goods and JewelryUnited States201-500 Employees

Bulova is a United States–based retailer and maker of luxury watches and jewelry with roots dating back to 1875, when it opened a shop in Lower Manhattan. The company emphasizes American innovation, offering a mix of timepieces that includes diamond-focused designs, self-winding mechanicals, and signature lines such as Precisionist and Marine Star, all positioned at moderate price points to reach a broad audience. As a mid-sized company, it operates within the retail luxury segment and distributes through its own channels and partners.

Its customer base comprises shoppers seeking premium watches that balance craftsmanship with contemporary styling and reliable performance. In 2026, Bulova expanded the Curve line by introducing a 41mm case model, aligning product development with its ongoing portfolio refresh. Based in the United States, Bulova maintains a long-standing presence in watchmaking and engages with retailers and dealers to extend access to its timepieces.

Section iconCompany Overview

Phone number
Website
bulova.com
SIC Code
5094 - Jewelry, Watches, Precious Stones, and Precious Metals
Stock Symbol
BTGI
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1875
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    Bulova's revenue is estimated to be in the range of $100M - $250M

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