Lead Generation Capitalize on existing Google Analytics data to boost local lead generation for commercial glazing projects in San Antonio through local SEO, targeted PPC, and outreach to general contractors and building owners.
CRM Opportunity Adopt a CRM to manage bids, customer relationships, and project opportunities, and integrate with Microsoft 365 to improve collaboration and win rates on glazing contracts.
Sustainability Push Position Bulverde Glass as a provider of energy-efficient and smart glazing solutions to align with sustainability trends in commercial construction and grow retrofit and new-build opportunities.
Strategic Partnerships Pursue strategic partnerships with regional general contractors and glass fabricators to win subcontracting work, broaden project scope, and scale beyond the current 11-50 employee footprint.
Tech Modernization Enhance the customer experience and operations by enabling online quotes, project visualization, and streamlined communication, while sharpening website performance and analytics-driven marketing.