Strategic Partnerships Bungie has recently partnered with Rec Room, BioWare, and CD Projekt Red, showcasing a willingness to collaborate with other industry giants. Exploiting these partnerships could open doors for cross-promotional opportunities and reaching a broader audience.

New Content Releases Continuous release of new content like Destiny 3 under the codename 'Payback' and collaborations with Mass Effect and CD Projekt Red indicate a strong commitment to keeping their fanbase engaged. Leveraging the hype around such releases can be a key sales driver for related merchandise or game expansions.

Gameplay Previews Bungie's Developer Gameplay Previews for titles like Destiny 2: The Final Shape attract significant attention from the gaming community. Leveraging these events as marketing opportunities to showcase related products or services could lead to increased sales and brand visibility.

Innovative Raids & Competitions The introduction of innovative raids like Salvation's Edge and competitive events like 'world's first Fireteam' competitions generate immense player engagement. Creating tie-in promotions or limited edition items related to these events can drive sales among dedicated gamers.

Potential Licensing Opportunities With Bungie's strong portfolio of successful gaming franchises like Halo and Destiny, exploring licensing deals for merchandise, collectibles, or spin-off content could unlock new revenue streams. Capitalizing on the popularity of these franchises can create lucrative sales opportunities.