Gaming Franchise Legacy Bungie boasts a legacy of celebrated gaming franchises like Halo and Destiny, indicating a strong brand presence and a built-in loyal fan base that can be leveraged for cross-selling new releases or exclusive content.

Strategic Partnerships By partnering with notable entities like BioWare and EA for collaboration events and adding Mass Effect content to Destiny 2, Bungie has created opportunities for strategic partnerships within the gaming industry that could lead to joint marketing initiatives and increased user engagement.

New Game Development With ongoing development of Destiny 3 (codenamed 'Payback') and new game releases like the Marathon extraction shooter, Bungie presents potential sales opportunities for licensing deals, early access promotions, and in-game advertising to reach a diverse player base.

Market Expansion Expanding into new worlds beyond the Destiny universe presents a chance for Bungie to capture new market segments, diversify revenue streams, and forge partnerships with emerging players and platforms looking to collaborate on exclusive gaming content.

Community Engagement Through competitions like the Salvation's Edge raid challenge, Bungie has sparked community engagement, creating avenues for sponsorship deals, co-branding opportunities, and collaborations with influencers or esports organizations to drive product visibility and user acquisition.